Senior Manager, Brand – Insights

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November 27

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Liquid Web

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SaaS

Liquid Web is a company that specializes in providing a wide range of managed hosting services tailored for businesses and professionals. They offer solutions like WordPress hosting and cloud hosting, emphasizing security and performance to meet the needs of their customers. With a focus on reliability and support, Liquid Web is renowned for offering dedicated servers, VPS, and various hosting products designed to enhance online presence and streamline operations.

501 - 1000 employees

Founded 1997

☁️ SaaS

📋 Description

• Own and maintain the comprehensive framework for measuring and reporting brand health, managing brand tracking studies and vendor relationships. • Establish and monitor specific KPIs for brand campaigns, acting as the source of truth for efficacy and impact. • Develop executive-level dashboards and regular performance reports. • Synthesize multiple data inputs to build actionable insights that deliver strategic optimization across all brand marketing efforts. • Design and implement ad-hoc qualitative and quantitative research projects as needed to fill knowledge gaps. • Collaborate with marketing channel owners to integrate brand data. • Develop and tell a compelling story to the business about where the brand stands and how we can continue to carve out a unique space in the marketplace. • Proactively monitor competitor activities, Share of Voice (SOV), and industry trends, conducting landscape analyses to inform strategic brand positioning. • Aid the Senior Director of Brand and Content in foundational strategic projects, including defining brand positioning, structuring brand architecture, and articulating core brand values.

🎯 Requirements

• A minimum of 5-7 years of progressive experience in Brand Insights, Marketing Strategy, or an analytical Brand Marketing function. • Experience defining, developing, and successfully launching a brand health scoring system, brand equity metric, or comprehensive brand tracker used for organizational decision-making. • Proven expertise in quantitative data analysis and modeling, with the ability to synthesize findings from multiple disparate data sources (e.g., brand trackers, market share, sales data) into a cohesive narrative. • Hands-on experience managing and executing both qualitative and quantitative research projects, including survey design, vendor management, and interpreting statistical outputs. • Exceptional ability to translate complex data and abstract concepts (like brand architecture and positioning) into clear, concise, and compelling executive-level presentations and strategic recommendations. • Demonstrated success in connecting brand health metrics and positioning decisions directly to organizational goals, such as product adoption, customer retention, or the company’s bottom line.