Director, Paid Growth Marketing

🕒 October 5

🏄 California – Remote

🏄 California – Remote

💵 $150k - $165k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 1%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Little Sleepies

WebsiteLinkedInAll Job Openings

11 - 50 employees

👥 B2C

🛒 Retail

👗 Fashion

B2C • Retail • Fashion

Little Sleepies is a family-oriented brand specializing in exceptionally soft sleepwear, daywear, and home essentials. Their products are made from the innovative Lunaluxe™ bamboo fabric, offering both comfort and adorable designs. The company's mission is to provide families with high-quality, functional sleepwear that promotes snuggling and restful sleep.

📋 Description

• Lead the performance marketing team and paid acquisition agencies • Identify new opportunities for scale within the DTC business • Define and execute the growth strategy • Own day-to-day campaign management and new customer acquisition • Plan and oversee paid media across paid social, search, display, and affiliate • Explore CTV, audio, and direct mail channels • Manage partner agency and vendor relationships • Build campaign budgets and media mix strategies against ROAS, CAC, and LTV goals • Partner with creative strategy on campaigns, A/B testing, and iteration • Build, grow, and lead the in-house paid media team • Lead testing and experimentation across channels • Collaborate with Ecommerce, Merchandise Planning, Creative, Marketing, and Data Analytics • Improve conversion rates, landing page performance, and campaign effectiveness • Develop reporting frameworks and regularly report performance insights

🎯 Requirements

• 10+ years of in-house hands-on paid media experience (search, paid social, affiliate) • 1–2 years of people management experience; a track record of building, motivating, and growing teams is a plus • Ecommerce experience is required, ideally within a fast-paced, high-growth environment • Experience with TV, radio, OOH, and podcasting is a plus • Skilled in Google Ads, Facebook Ads Manager, Bing Ads, and Google Analytics • Strong command of CPA, CPC, CPM, LTV, and ROAS • Advanced Excel skills required; Power BI or similar BI tool experience is a plus • Strong analytical, problem-solving, and detail-oriented skills • Willingness to perform individual contributor work alongside strategic leadership • Experience building and leading teams • No visa sponsorship available; must be eligible to work in the United States

🏖️ Benefits

• Ability to work cross functionally with a fast-growing team • Supportive environment that fosters and encourages new ideas and innovation • Free pajamas & Play product when you join and every year on your work anniversary • Generous employee discount all year long • Health, dental, and vision insurance • Paid time off, vacation • Sick days • Paid holidays • Short and long-term disability • Life insurance • 401(k) • Employee Assistance Program • Flexible Spending Accounts • Home office stipend • Internet stipend • Company discount • Team building activities • Company-issued computer

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