Digital Marketing Specialist

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November 22

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Localize

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SaaS • B2B • Enterprise

Localize is a cloud-based, no-code localization and translation management platform that helps businesses quickly translate and localize websites, web and mobile apps, emails, documents, and video subtitles using AI-powered machine translation combined with human review workflows. It integrates via a simple JavaScript tag and supports a wide range of platforms (WordPress, Webflow, Zendesk, ReadMe) and tech stacks (React, Django, Python), offering automated content detection, developer tools, on-page editor, and enterprise-grade security and compliance. Localize targets B2B customers and enterprise teams seeking to scale multilingual experiences, improve global engagement, and reduce translation costs with consultative onboarding and dedicated customer success.

11 - 50 employees

Founded 2015

☁️ SaaS

🤝 B2B

🏢 Enterprise

📋 Description

• Execute multi-channel campaigns across digital, paid, and lifecycle channels. • Support day-to-day paid media campaigns (Google Ads, LinkedIn, etc.), optimizing for conversions and ROI. • Manage the company’s social media program. • Collaborate with internal stakeholders (Design, Product, Sales, etc.) to develop and launch creative assets, landing pages, and email workflows. • Track and analyze performance metrics (CTR, CPC, CAC, MQLs, SQLs, etc.) and pipeline influence. • Continuously test and optimize messaging, audience segments, and creative assets to improve outcomes. • Execute targeted outbound and ABM campaigns in collaboration with Sales and the Director of Marketing. • Build and manage personalized multi-touch sequences (email, LinkedIn, ads) to engage key accounts and decision-makers. • Maintain and refine target account lists, leveraging intent data and firmographics to improve precision. • Collaborate closely with Sales leadership and AEs to coordinate outreach, lead follow-up, and feedback loops. • Report on ABM metrics such as account engagement, opportunity creation, and pipeline contribution. • Manage and grow the company’s social media presence across LinkedIn, X (Twitter), and other relevant platforms. • Develop and schedule posts that amplify our brand with target audiences. • Monitor social performance metrics (engagement, reach, follower growth, click-through rates, etc) and optimize based on insights. • Maintain a proactive posting cadence that reinforces brand visibility and supports lead generation. • Coordinate paid social experiments or campaigns, when appropriate, with the Growth Marketer counterpart. • Maintain and update website content to ensure alignment with brand messaging and campaign initiatives. • Develop and publish blogs landing pages, case studies, and other web assets. • Track web performance and recommend improvements to user flow, messaging, and UX.

🎯 Requirements

• 3-5 years as a marketing generalist at a fast growing B2B SaaS company • Proficiency with marketing automation platforms and CRMs (preferably HubSpot) • Analytical skills, leveraging tools such as GA4 with ability to uncover insights and make recommendations based on data • Up to date on digital marketing best practices • Comfortable working with ambiguity • Adaptable to change and shifting priorities • Able to work cross-functionally • Willingness to experiment • Has a drive to learn new skills that can be applied to the role • Nice To Have: Marketing across the customer lifecycle from acquisition to expansion and retention • Experience managing external vendor relationships • Experience with ABM marketing • Familiar with conversion rate optimization

🏖️ Benefits

• Competitive salary • 401(k) plan + 4% matching • 100% company-paid health, dental, and vision insurance • Company-paid life insurance and AD&D insurance • Work anywhere in North America (we are 100% remote) • New Macbook (or computer of your choice) • Monthly stipend for home internet costs • Generous PTO package