Digital Fashion Designer, All Levels

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🇬🇧 United Kingdom – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

✍️ Designer

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Lockwood Publishing Ltd

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2009

🎮 Gaming

👥 B2C

🌍 Social Impact

💰 $25M Series A on 2020-11

Gaming • B2C • Social Impact

Lockwood Publishing Ltd. is the award-winning creator of Avakin Life, a 3D social universe enjoyed by over 200 million registered users. Based in Nottingham, Lockwood focuses on building immersive environments where players can express themselves and connect with a vibrant community. With a strong emphasis on creativity and user-generated content, Lockwood strives to offer authentic experiences in the digital realm.

📋 Description

• Shape the Future of Digital Fashion • As a Digital Fashion & AI Designer, you'll create commercially successful virtual fashion for Avakin Life while helping shape the future of our creative pipeline. • Using a combination of traditional design skills, AI tools and 3D workflows, you'll develop clothing collections that delight our players and support the continued growth of our in-game marketplace. • You'll also play an important role in helping the wider team adopt new technologies, improve creative workflows and continuously raise the quality of our fashion content. • Design Fashion Players Love • Create original digital fashion inspired by emerging trends, player insights and commercial opportunities. • Translate creative concepts into designs that work beautifully within the Avakin world. • Develop fashion collections that strengthen player engagement and support in-game sales. • Balance creativity with practical production requirements. • Create with AI • AI is becoming an important part of how we design. • Explore creative concepts • Rapidly visualise ideas • Generate design variations • Accelerate production workflows • Improve creative quality and efficiency • You'll also help build prompt libraries, refine workflows and explore new ways AI can support digital fashion design. • Build Outstanding Digital Assets • Produce high-quality 2D concepts, textures and 3D assets. • Work with tools such as Blender, Maya, CLO/Marvelous Designer, Substance Painter and Adobe Creative Suite. • Ensure assets meet our artistic, technical and performance standards for mobile devices. • Collaborate with Character Art and Technical Art to ensure designs translate successfully into game-ready content. • Collaborate Across the Studio • Work closely with artists, developers, producers and marketing teams to bring new fashion collections to life. • Contribute to creative briefs and campaign planning. • Share ideas openly and help solve creative challenges together. • Support the continual evolution of our content pipeline.

🎯 Requirements

• Strong experience creating digital fashion, costume or character apparel. • Excellent understanding of fashion trends, garment construction, colour and composition. • Experience using 3D content creation tools such as Blender, Maya, ZBrush, CLO or Marvelous Designer. • Experience creating textures and materials using tools such as Substance Painter and Adobe Photoshop. • Confidence using modern AI creative tools as part of your design process. • Strong visual communication skills with an excellent eye for detail. • A collaborative mindset and passion for continuous learning. • Bonus Points If You Have • Experience creating content for games or virtual worlds. • Experience designing fashion for avatars or digital characters. • Understanding of player behaviour, virtual economies or live-service games. • Experience contributing to marketing campaigns or digital fashion launches. • Experience developing AI workflows, prompt libraries or creative automation. • Interest in digital fashion, virtual identity or the future of self-expression in online worlds.

🏖️ Benefits

• Why Join Lockwood? • At Lockwood, you'll help shape one of the world's leading social virtual experiences while exploring the future of digital fashion. • We're building a creative culture that embraces experimentation, values curiosity and encourages people to challenge how things have always been done. • You'll have the freedom to explore emerging technologies, influence how we create content and help define what digital fashion looks like for millions of players around the world. • Our Ways of Working • Our best work happens when we: • Put players first. • Take ownership. • Collaborate openly. • Stay curious. • Continuously improve. • Balance creativity with commercial thinking. • Use AI responsibly to enhance creativity, quality and productivity.