Paid Media Director

🕒 March 18

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Lola Blankets

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2021

🏭 Manufacturing

📣 Marketing

🛍️ eCommerce

Manufacturing • Marketing • eCommerce

Lola Blankets is a consumer-focused e-commerce brand that designs, markets, and sells plush faux-fur and weighted blankets, pillows, pet accessories, candles, and related home goods through an online Shopify storefront. The company emphasizes soft, machine-washable, OEKO-TEX® certified materials, contemporary design, gifting and corporate programs, and operates a charitable initiative (Blankets for the Brave) supporting breast cancer patients.

📋 Description

• Lead the full paid media strategy across digital and traditional, including but not limited to: Paid Social, Paid Search, YouTube, Podcasts, Direct Mail, TV, and OOH. • Build and manage channel budgets and forecasts • Build strategies and relationships that drive both brand growth and performance • Partner closely with leadership, finance, and creative to align paid media with company-wide growth plans. • Mentor and develop a high-performing team of channel strategists, media planners, buyers, and agencies. • Leverage strong vendor and platform relationships (Meta, Google, measurement vendors, data partners) to unlock new opportunities, betas, and favorable deals. • Stay ahead of industry shifts (privacy, attribution, AI) to future-proof Lola’s paid media investments. • Own and advance our attribution modeling, experimentation, and insights

🎯 Requirements

• 7+ years of paid media experience, ideally at a top DTC, consumer tech, or global agency working with tier-one brands. • Proven ability to manage and scale paid media budgets through rapid channel expansion and aggressive budget growth. • Deep expertise across multiple channels with a strong grasp of both performance and brand media. • Strong financial and analytical skills with the ability to model spend-to-revenue outcomes. • Proven experience facilitating creative collaboration and workflows with paid media • Leadership experience building and managing cross-functional teams and agencies. • A growth mindset with the creativity to test and the rigor to scale.

🏖️ Benefits

• 21 days paid vacation + federal holidays (except parts of Thanksgiving 🙂) • Full health benefits • 16 weeks paid birth parent leave / 8 weeks non-birth parent leave • 55% off Lola Blankets for friends and family • Opportunities for career growth and expanded creative leadership