Senior E-Commerce & Marketing Manager

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October 14

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Toto-Lotto Niedersachsen GmbH

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Gambling • B2C

Toto-Lotto Niedersachsen GmbH is a state-authorized lottery operator in Lower Saxony, Germany, offering online and retail participation in a range of lotteries, sports betting products, scratch cards, and related services. The company promotes secure, regulated gambling with tools like apps, subscription play (Dauerspiel), Eurojackpot syndicates, retail location search, customer support, and responsible gambling resources. It is licensed by the Niedersächsisches Ministerium für Inneres, Sport und Digitalisierung and listed on the official whitelist of the Gemeinsamen Glücksspielbehörde der Länder.

51 - 200 employees

Founded 1949

🎲 Gambling

👥 B2C

📋 Description

• Develop and enhance marketing controlling for cross-channel, KPI-driven management of communications and sales campaigns • IT project and requirements management for the implementation of marketing suites/tools • Create campaign reporting to measure success and derive actionable recommendations to improve campaign planning • Identify potential drop-off points and barriers in user flows • Customer-centric analysis of user journeys to ensure effective interaction between off-page campaigns and on-page conversions • Act as the interface between internal departments and external service providers/agencies • Monitor market trends and competitive activity

🎯 Requirements

• Bachelor’s or Master’s degree in Business Administration, Business Informatics, or Media Management • Several years of professional experience, ideally in e-commerce • Strong analytical skills • Strong numerical/quantitative aptitude • Experience in multichannel campaign management • Team player with a passion for complex, analytical topics • Structured and independent working style

🏖️ Benefits

• Team spirit and a passion for complex, analytical topics • A successfully completed Bachelor’s or Master’s degree, preferably in Business Administration, Business Informatics, or Media Management • Several years of professional experience, ideally in an e-commerce environment • Strong analytical skills and pronounced numerical aptitude • Experience in multichannel campaign management • High level of customer orientation and commitment • Structured and independent way of working