Assistant Marketing Manager, Global Social

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August 26

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Love, Bonito

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Fashion • Retail • eCommerce

Love, Bonito is a fashion retail company offering a range of women's clothing and accessories. The brand specializes in designing apparel for everyday wear and special occasions, with collections that include dresses, tops, knitwear, and more, tailored for real women's lives. Love, Bonito provides an online shopping experience with loyalty rewards and exclusive member benefits, catering primarily to customers in Australia and Singapore. They focus on contemporary styles and trends, aiming to make every woman feel confident in their fashion choices.

201 - 500 employees

Founded 2010

👗 Fashion

🛒 Retail

🛍️ eCommerce

📋 Description

• Love, Bonito is a digital-first womenswear brand headquartered in Singapore, serving Southeast Asia and international markets. • Responsible for designing, steering, and continuously improving Love, Bonito’s global social strategy across platforms like Instagram, TikTok, Facebook and emerging channels. • Serve as global social brand guardian and collaborate with key markets (SG, HK, PH, ID, MY) to build and strengthen global social presence. • Analyse, report, and optimise social channel performance to ensure business goals are attained. • Strategy Development: develop and roll-out social media strategy, lead global social media calendars, and manage daily social operations. • Ideation and Analysis: lead creation and execution of social content, oversee community interactions, coordinate activations, and monitor performance using tools like Falcon IO and Tableau. • Leadership & Stakeholder Management: lead and develop global social marketing team, run Social Centre of Excellence, partner with HQ marketing, and coordinate group-wide initiatives. • Critical success factors: social channel performance (traffic, NSBR, CR%, NC, followership, reach, engagement), management of global social marketing budget, operations excellence, and team retention.

🎯 Requirements

• 5+ years of relevant work experience in social media management, preferably in a fast-paced environment or global context and preferably with managerial experience. • Strong project management skills with the ability to manage multiple priorities and deadlines. • Excellent communication and collaboration skills, with the ability to work effectively across diverse teams and stakeholders. • A performance-driven attitude with a hunger and thirst for results. • Creative thinking and problem-solving abilities. • A high degree of professionalism, work ethic, judgement and keen attention to detail. • Familiarity with trends and best practices in social media, digital marketing, and content creation. • Strong proficiency in a video-editing software such as Premiere Pro/Final Cut Pro/CapCut. • Comfortable being in front of the camera. • Experience in photography, videography, and basic graphic design will be a plus!

🏖️ Benefits

• Work from anywhere! • Flexible and adjustable work hours • Comprehensive corporate insurance (Fully covered visits at our panel clinics, dental coverage, maternity reimbursement) • Learning and development (i.e. subscription plans to best-in-class resources, personal development fund etc) • Dedicated leadership training for those of managerial responsibilities • Friday pm off for learning • Generous staff discount off LB products • Welcome to #TeamLB swag and store gift cards • Employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements