Head of Product Marketing

🕒 February 7

🏄 California – Remote

🏄 California – Remote

💵 $150k - $195k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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Lumana

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2021

🏥 Healthcare

🏭 Manufacturing

🏨 Hospitality

Healthcare • Manufacturing • Hospitality

Lumana is an AI video security company that delivers an end-to-end platform combining AI-powered video management software and NDAA-compliant cameras to automate monitoring, generate real-time alerts, accelerate incident response, and surface operational insights from video. Its products include a cloud-based VMS+, on-prem CORE hardware with industrial SSD storage and cloud backup, modern security cameras, and AI features such as threat detection, license plate recognition, AI-powered search, and customizable dashboards for enterprises across education, government, retail, healthcare, manufacturing, and hospitality.

📋 Description

• Own Positioning & Messaging • Develop and evolve clear, differentiated positioning and messaging frameworks that articulate Lumana’s value across customer segments, industries, and personas. • Ensure consistent, credible messaging across all customer-facing touchpoints. • Lead Product & Feature Launches • Partner closely with Product and Engineering to plan and execute launches that drive awareness, engagement, and adoption. • Translate roadmap initiatives into market-ready narratives and launch plans. • Enable Sales & Channel Partners • Build high-impact enablement assets including battlecards, one-pagers, pitch decks, competitive insights, and talk tracks. • Equip sellers to move faster, handle objections confidently, and improve conversion throughout the funnel. • Shape Content & Storytelling • Develop customer-facing assets such as website messaging, case studies, videos, blogs, and product narratives that support the full buyer journey. • Position Lumana as a credible thought leader in AI-driven video intelligence and security. • Market & Competitive Intelligence • Conduct ongoing research on competitors, market trends, and customer needs. • Use insights to inform messaging, positioning, and strategic decisions. • Drive GTM Alignment • Collaborate with Marketing, Sales, Product, and Customer Success to ensure tight go-to-market alignment across campaigns, launches, and initiatives. • Serve as a connective layer that brings clarity and focus to GTM execution. • Be the Voice of the Customer • Leverage customer feedback, usage data, and field insights to refine messaging and strengthen product-market fit. • Advocate for customer needs internally to influence positioning and roadmap priorities.

🎯 Requirements

• 8+ years of experience in product marketing, with leadership experience in B2B SaaS • Prior experience building product marketing in a Series A–C startup or similarly fast-scaling environment • Strong understanding of complex or technical products (AI, security, infrastructure, or enterprise software preferred) • Experience partnering closely with Sales, Product, and executive leadership • Exceptional storytelling, writing, and presentation skills • Data-informed mindset with the ability to balance strategy and execution • Comfort operating in ambiguity and building from first principles • Strong executive presence with the ability to influence without authority

🏖️ Benefits

• Health & Wellness: Comprehensive medical, dental, and vision coverage • Time Off: 15 days PTO, paid holidays, and sick leave • Financial: 401(k) with employer match, equity in a fast-growing startup • Remote-Friendly: Flexible hybrid/remote work arrangements depending on role • Parental Leave: Paid parental leave for new parents • Work Setup: Home office stipend and top-tier equipment provided