Growth – Performance Marketer

Job not on LinkedIn

🕒 May 13

🏄 California – Remote

🏄 California – Remote

💵 $90k - $130k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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LumiMeds

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2024

🏥 Healthcare

💊 Pharmaceuticals

☁️ SaaS

Healthcare • Pharmaceuticals • SaaS

LumiMeds is a telehealth patient-management platform connecting patients with licensed medical providers to deliver personalized weight-loss and longevity injectable treatments. The company offers telehealth consultations, prescription evaluation, and nationwide delivery of prescription and compounded medications (GLP-1s like semaglutide, tirzepatide, and NAD+), with subscription plans, monthly follow-ups, and direct-to-consumer pricing that does not require insurance.

📋 Description

• Design and run structured A/B and multivariate tests across paid creative, landing pages, offers, and funnel steps — with clear hypotheses, success metrics, and documented learnings • Build and maintain a testing roadmap prioritized by expected impact on CAC and conversion rate • Own Meta and Google campaign execution — audience strategy, bid management, budget allocation — optimizing continuously based on test results • Partner with engineering on landing page and funnel experiments — you form the hypothesis, they build the variant, you call the result • Manage creative testing pipeline — brief UGC and ad creative, run hook tests, iterate rapidly on what moves thumb-stop and CVR • Own pixel and attribution integrity so test results are trustworthy — Meta Pixel, custom funnel events, HubSpot tracking • Maintain a living testing log: every test, its hypothesis, result, and what we do next • Report weekly on CAC, ROAS, consult booking rate, and lead quality — with test-driven explanations for movement

🎯 Requirements

• 4–7 years in growth or performance marketing for a DTC health, wellness, or telehealth brand • Formal A/B testing experience [required] — you've designed, run, and documented structured experiments at scale, not just toggled ad variants • Can speak fluently to test design: sample sizing, statistical significance, holdout groups, and avoiding false positives • Deep Meta expertise — creative testing, audience strategy, funnel optimization — with solid Google (search + YouTube) • Experience navigating health advertising compliance on Meta and Google — you know what you can and can't say in a regulated health category • Direct response mindset — you think in CAC and payback period, not reach or impressions • Comfort owning a budget and a number independently without a team underneath you • Agency background — hands-on paid campaign ownership across DTC or health clients [strongly preferred]

🏖️ Benefits

• Performance bonus tied to CAC and patient volume targets