Senior Manager, Marketing Programs

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November 4

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Lumin Digital

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Fintech • B2B • SaaS

Lumin Digital is a company that specializes in providing next-generation digital banking solutions for credit unions and banks. Their platform offers a wide array of services, including retail and commercial banking solutions, digital account opening, and tools to enhance user engagement and operational efficiency. With a focus on innovation and cutting-edge technology, Lumin Digital leverages artificial intelligence and robust security features to offer seamless, cloud-native services with near-perfect uptime. They are known for delivering business growth and cost savings for financial institutions, adapting to new technologies, and offering an enhanced user experience.

51 - 200 employees

💳 Fintech

🤝 B2B

☁️ SaaS

📋 Description

• Lead end-to-end management of complex marketing programs spanning brand, content, product, digital, lifecycle, and events. • Develop and manage integrated marketing plans and timelines in collaboration with campaign, creative, product marketing, and sales teams. • Work closely with the campaign operations manager to drive cross-functional alignment and ensure program objectives, deliverables, and KPIs are clear and achievable. • Establish and oversee project management frameworks, tools, and processes for marketing initiatives. • Serve as the central liaison between marketing teams, campaign operations, and brand / creative teams to ensure clear alignment of goals and deliverables. • Provide transparent reporting on project milestones, risks, and outcomes. • Anticipate bottlenecks, identify solutions, and balance competing priorities across teams. Proactively collaborate and problem-solve to remove barriers to success. • Facilitate effective communication across internal teams and external agency or vendor partners. • Support annual, quarterly, and critical program marketing planning cycles, ensuring alignment with corporate objectives. • Manage program budgets and resource allocations to optimize efficiency and impact. • Coordinate closely with campaign operations to implement and refine program performance tracking and post-campaign analysis.

🎯 Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or related field. • PMP, Agile, or other project management certification. • 8 years of experience in marketing program or project management • Proven success managing complex, multi-channel marketing initiatives. • Experience in fintech or SaaS industries. • Experience working with creative, digital, and analytics teams in a B2B environment.