Senior Director, Rare Epilepsy HCP & Payer Marketing

🕒 June 22

🌽 Illinois – Remote

🌽 Illinois – Remote

💵 $280k - $315k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Lundbeck

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1915

🏥 Healthcare

🏭 Manufacturing

💼 Consulting

💰 $566.4M Post-IPO Debt - Lundbeck on 2025-05

Healthcare • Manufacturing • Consulting

Lundbeck is a global pharmaceutical company specializing exclusively in brain diseases and neuroscience. With more than 70 years of expertise, Lundbeck researches, develops, and commercializes therapies for neurology and psychiatry conditions — including Alzheimer's, Parkinson's, migraine, epilepsy (Lennox‑Gastaut), depression, schizophrenia, bipolar disorder, PTSD, and substance use disorders. The company runs clinical trials, maintains an active R&D pipeline and medical education initiatives, and partners with external innovators while emphasizing patient centricity, sustainability, and global operations from its Denmark headquarters.

📋 Description

• Lead the development and execution of US Rare Epilepsy HCP marketing strategy in partnership with key cross-functional leaders • Responsible for Onfi™, Sabril™, and bexicaserin (pipeline product) • Drive launch readiness, market shaping, disease-state education, and customer engagement initiatives across the Rare Epilepsy portfolio • Ensure alignment of HCP brand positioning, customer segmentation, messaging, and business objectives across the organization • Partner with Market Access to create and refine payer strategy and approaches • Develop HCP and payer-focused strategies informed by the patient, caregiver, and provider journey • Lead HCP educational initiatives that support disease awareness, diagnosis, and appropriate treatment adoption • Oversee integrated go-to-market planning, omnichannel engagement, and field readiness initiatives • Leverage market insights, analytics, competitive intelligence, and field feedback to optimize strategy and execution • Partner with global colleagues to align marketing activities as appropriate • Partner closely with Medical Affairs, Market Access, Sales, Patient Advocacy, and Analytics to support successful commercialization and long-term growth • Build relationships with key opinion leaders (KOLs), centers of excellence, advocacy organizations, payers, and specialty providers

🎯 Requirements

• 10+ years of biopharmaceutical commercial experience • 8+ years of brand marketing experience including HCP marketing, payer marketing, omnichannel strategy, digital marketing, and commercialization planning • Previous people leadership/management experience • Proven expertise in strategic HCP marketing, customer engagement, launch planning, disease-state education, payer marketing, and commercialization strategy • Experience collaborating with Market Access and payer-related initiatives • Strong analytical and data interpretation skills, with the ability to translate insights into actionable recommendations • Enterprise mindset focused on delivering measurable and sustainable business outcomes • Strong communication, relationship management, and cross-functional leadership skills • Demonstrated ability to influence across the organization and drive business growth • Strong project management, strategic planning, and execution capabilities • Strong executive presence and presentation skills

🏖️ Benefits

• flexible paid time off (PTO) • health benefits to include Medical, Dental and Vision • company match 401k • eligibility for a 30% bonus target based on company and individual performance • eligibility to participate in the company's long-term incentive plan