Luxury Presence
Real Estate • Marketing
Luxury Presence is a company that specializes in providing real estate professionals with top-tier digital solutions. They offer award-winning real estate website designs and expert marketing solutions aimed at helping agents, teams, and brokerages grow their business and build their brand. Their platform includes tools for IDX home search, property websites, digital CMA, SEO services, content marketing, advertising, and social media management. Trusted by over 20 of the top 100 Wall Street Journal agents, Luxury Presence empowers real estate professionals to attract more business through beautiful and functional digital experiences.
201 - 500 employees
🏠 Real Estate
Director, Product Marketing
Job not on LinkedIn
October 20
🇺🇸 United States – Remote
💵 $200k - $225k / year
⏰ Full Time
🔴 Lead
🎁 Product Marketing
🦅 H1B Visa Sponsor
Luxury Presence
Real Estate • Marketing
Luxury Presence is a company that specializes in providing real estate professionals with top-tier digital solutions. They offer award-winning real estate website designs and expert marketing solutions aimed at helping agents, teams, and brokerages grow their business and build their brand. Their platform includes tools for IDX home search, property websites, digital CMA, SEO services, content marketing, advertising, and social media management. Trusted by over 20 of the top 100 Wall Street Journal agents, Luxury Presence empowers real estate professionals to attract more business through beautiful and functional digital experiences.
201 - 500 employees
🏠 Real Estate
📋 Description
• Own and continuously refine product positioning and messaging across the portfolio to ensure clarity, differentiation, and resonance with target buyers. • Partner with design and content to ensure messaging consistency across all touchpoints. • Lead GTM planning and execution for new products and major releases ensuring cross-functional readiness and alignment. • Define launch objectives, target audiences, key narratives, and success metrics. • Establish a competitive intelligence program to monitor market shifts, competitor moves, and emerging trends. • Partner with Product and Customer Success to gather feedback, identify unmet needs, and uncover expansion opportunities to shape roadmaps and campaigns. • Develop compelling enablement materials such as battlecards, product one-pagers, pitch decks, and objection-handling guides, in partnership with the sales enablement team, that empower our sales teams to win. • Define and track KPIs for product marketing performance, including adoption rates, win rates, deal velocity, and campaign ROI. • Build and mentor a high-performing product marketing team, establishing clear roles, best practices, and a culture of excellence.
🎯 Requirements
• 8+ years in product marketing or product management, including 3+ years in a senior strategic role at a high-growth SaaS company (vertical SaaS preferred, especially SMB) • Track record of launching and scaling successful products in competitive markets • Deep experience in competitive analysis, segmentation, and buyer persona development • Experience working with product management teams to shape roadmaps based on market opportunities • Prior success building scalable product marketing playbooks and frameworks • Bonus: Experience in proptech, martech, or real estate technology markets; experience in B2C SaaS
🏖️ Benefits
• Plus competitive stock options and benefits package
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