Chief Marketing Officer

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August 8

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LY Lawyers Pty Ltd

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B2C • Legal Services • Compliance

LY Lawyers Pty Ltd is a prominent criminal law firm based in Sydney, Australia, specializing in providing expert legal representation for individuals facing various criminal charges. The firm boasts over 50 years of combined experience through its team of skilled lawyers, covering a wide range of criminal offenses including drug charges, domestic violence, fraud, and traffic violations. With multiple offices located across New South Wales, LY Lawyers is dedicated to offering 24/7 support and personalized legal advice to clients in need of assistance with their criminal matters.

11 - 50 employees

👥 B2C

📋 Compliance

📋 Description

• Looking for a data-driven and execution-minded Chief Marketing Officer (CMO) • Own the full marketing strategy from paid acquisition and brand building to retention • Design and execute a multi-market, multi-channel growth system • Collaborate with the Expansion Manager, Product leadership, and founders to enter new markets • Co-develop GTM playbooks for new market launches • Design and implement experiments to drive acquisition and retention • Build customer journeys that work across regions • Hire and lead a high-performing team across performance, content, CRM, analytics, and country marketing • Build deep integration with Product, Supply, and Expansion teams • Own marketing budgets and growth forecasting • Ensure consistency while localizing brand messaging

🎯 Requirements

• 7+ years in senior marketing or growth roles (marketplaces, SaaS, or health tech preferred) • Proven track record in international or global markets • Hands-on experience with multi-market expansion, performance marketing, brand development, and CRM • Deep understanding of funnel optimization, segmentation, retention strategies, and marketing attribution • Strategic thinking and structured planning, with the ability to zoom into operational detail when needed • Proven leadership experience: hiring, mentoring, and aligning teams across disciplines and time zones • Fluency in English • Strong analytical skills: cohort analysis, funnel metrics, budgeting, A/B testing, BI tooling (e.g. Looker, GA4, Mixpanel, etc.) • Track record of driving results in complex, multistep user journeys • Passion for mental health and motivation to build something meaningful and global

🏖️ Benefits

• Competitive compensation + performance-based bonuses • Profit share or Equity path for long-term upside and strategic influence • Professional development budget for conferences, courses, and executive education • Direct access to founders and a cross-functional leadership team • Remote-first culture with flexibility, ownership, and fast decision cycles • A mission that changes lives, backed by real traction and an international vision