Lyric
B2C • Media • Social Impact
Lyric is a company focused on empowering dreamers, creators, and explorers to build a more connected and creative world. With plans to expand into major cities like Los Angeles, Miami, DC, New Orleans, and Denver, Lyric aims to connect individuals and foster creativity. The company's mission suggests a focus on enabling connectivity and creativity in various urban settings.
51 - 200 employees
👥 B2C
📱 Media
🌍 Social Impact
Director of GTM Enablement
Job not on LinkedIn
November 5
Lyric
B2C • Media • Social Impact
Lyric is a company focused on empowering dreamers, creators, and explorers to build a more connected and creative world. With plans to expand into major cities like Los Angeles, Miami, DC, New Orleans, and Denver, Lyric aims to connect individuals and foster creativity. The company's mission suggests a focus on enabling connectivity and creativity in various urban settings.
51 - 200 employees
👥 B2C
📱 Media
🌍 Social Impact
📋 Description
• Design and operationalize a GTM enablement framework that aligns Sales, CS, and Marketing to Lyric’s revenue goals. • Create onboarding, continuous learning, and skill-development programs to drive faster ramp, stronger performance, and consistent deal execution. • Partner with GTM leaders to document, refine, and embed Lyric’s sales playbook, methodology, and value messaging across the field. • Develop and manage enablement content, tools, and systems (CRM, LMS, playbooks, demo scripts, competitive assets) to drive seller readiness. • Define enablement KPIs, track adoption and ROI, and continuously optimize programs for impact on pipeline, win rates, and retention. • Partner with Product Marketing, RevOps, and GTM leadership to ensure seamless execution across product launches, demand generation, and field training. • Act as a trusted advisor to sales leadership—driving consistency in coaching, deal reviews, and pipeline discipline.
🎯 Requirements
• 8–12+ years of experience in GTM enablement, revenue operations, or sales leadership within high-growth B2B SaaS or enterprise software companies • Comfortable defining vision and strategy while also building programs, content, and tools yourself • Skilled at collaborating with Sales, CS, Marketing, and Product teams to align GTM execution and drive performance • Proven ability to design and scale enablement programs that improve ramp time, increase win rates, and drive adoption of methodologies • Adept at using metrics and analytics to assess enablement impact and refine strategy • Clear, engaging communicator who can simplify complex ideas and energize diverse teams • Lifelong learner who stays ahead of modern enablement tools, methodologies, and GTM trends • Thrives in ambiguity, with a bias for action and a passion for creating systems that scale.
🏖️ Benefits
• Offers Equity • Offers Bonus
Apply NowSimilar Jobs
November 4
Vice President of Product Marketing at Posit. Leading initiatives to drive growth and build compelling narratives for data analytics solutions.
October 31
Director of Product Marketing role at JamLoop to lead product marketing strategy and execution. Focused on performance advertising in CTV and digital media.
October 31
Director of Product Marketing at Talkiatry shaping and scaling growth through referral programs. Leading marketing strategies for engaging providers, health systems, and partners in mental health care.
October 31
Principal Product Marketing Manager at SheerID developing strategies for the Audience Data Platform. Focus on market research, positioning, and revenue growth with cross-functional collaboration.
October 30
Lead and grow a five-person GTM squad for AI Safety Services at TaskUs. Ensure responsible AI shipping while driving significant annual bookings growth and strategic account expansions.
🇺🇸 United States – Remote
💰 Private Equity Round on 2018-08
⏰ Full Time
🔴 Lead
🎁 Product Marketing
🦅 H1B Visa Sponsor