M-KOPA
Founded in 2011, M-KOPA is a fintech platform that provides digital financial services to underbanked consumers by leveraging data to combine digital micropayments with the Internet of Things [IoT] technology. With operations in Kenya, Uganda, Nigeria and Ghana, M-KOPA’s platform has provided over $1 billion in credit and enabled 3 million customers to access smartphones, electric motorcycles, solar power systems, digital loans and health insurance. The company directly employs nearly 2,000 people across Africa and has created over 10,000 roles for sales agents since the start of 2020.
1001 - 5000 employees
Product Growth Lead
November 25
M-KOPA
Founded in 2011, M-KOPA is a fintech platform that provides digital financial services to underbanked consumers by leveraging data to combine digital micropayments with the Internet of Things [IoT] technology. With operations in Kenya, Uganda, Nigeria and Ghana, M-KOPA’s platform has provided over $1 billion in credit and enabled 3 million customers to access smartphones, electric motorcycles, solar power systems, digital loans and health insurance. The company directly employs nearly 2,000 people across Africa and has created over 10,000 roles for sales agents since the start of 2020.
1001 - 5000 employees
📋 Description
• Build and execute lifecycle campaigns: Design and deploy end-to-end automated customer journeys (on boarding, activation, retention, churn prevention) in platforms like CleverTap/Braze - you'll be hands-on building triggered campaigns and segmentation workflows • Design and run growth experiments: Identify friction points in the customer journey and run structured A/B tests on incentives, messaging, timing, and audience segments to improve acquisition, activation, and retention. Test → learn → optimise → scale • Own multi-channel campaign strategy and performance: Develop and execute cross-channel campaign plans (WhatsApp, SMS, push notifications, in-app messaging, telesales, Direct Sales Agents) aligned with growth goals. Track and analyse funnel performance to spot new opportunities • Translate data into strategy: Use tools like GA4, Mixpanel, Amplitude, or Looker to identify drop-off points in customer journeys, segment users, and recommend next actions that maximise ROI and customer lifetime value. Report clearly on activation rates, conversion, churn, and LTV • Collaborate cross-functionally: Partner with Product, Telesales, and Operations to align campaign messaging, offers, and timing - ensuring experiments connect with real customer behaviour. Influence product roadmap with customer insights from campaigns • Document and scale what works: Turn successful experiments into repeatable frameworks, playbooks, and dashboards other teams can apply
🎯 Requirements
• 5+ years in lifecycle marketing, CRM, or product-led growth roles - ideally at a fintech, mobile money provider, subscription company, or PAYG business • Hands-on CRM/lifecycle execution: You've built and run end-to-end automated customer journeys in platforms like Braze, CleverTap, Customer.io, HubSpot, or Iterable - you own the execution, not just the strategy • Multi-channel campaign expertise: Deep experience with SMS, WhatsApp, push notifications, and in-app messaging. You've integrated digital campaigns with field sales teams or call centres • Structured experimentation mindset: You run A/B tests with clear methodology, use data to iterate, and turn successful experiments into repeatable playbooks • Funnel analysis and optimisation: Comfortable using GA4, Mixpanel, Amplitude, or Looker to identify drop-offs, analyse cohorts, and act on insights • Cross-functional collaboration: You've worked directly with Product, Data/Analytics, Operations, and Sales teams to align campaigns with customer behaviour and influence road map decisions
🏖️ Benefits
• Fully remote role within UTC -1 to UTC +3 time zones • Work with diverse teams across UK, Europe, and Africa • Professional development programs and coaching partnerships • Family-friendly policies and flexible working arrangements • Well-being support and career growth opportunities
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