Senior CRM Manager – Conversion, Lifecycle

🔥 1 minute ago

🌐 United Kingdom, South Africa, +5 more countries – Remote

🇬🇧 United Kingdom – Remote 🇿🇦 South Africa – Remote 🇰🇪 Kenya – Remote 🇳🇬 Nigeria – Remote 🇬🇭 Ghana – Remote 🇺🇬 Uganda – Remote 🇪🇬 Egypt – Remote

⏰ Full Time

🟠 Senior

📊 Conversion Rate Optimizer (CRO)

🇬🇧 UK Skilled Worker Visa Sponsor

This company has sponsored UK Skilled Worker visas in the past.

👻 Ghost score 10%

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M-KOPA

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏥 Healthcare

📦 Logistics

💳 Fintech

Healthcare • Logistics • Fintech

M-KOPA is a fintech platform founded in 2011 that provides digital financial services to underbanked consumers across Africa, including Kenya, Uganda, Nigeria, and Ghana. The company leverages data and IoT technology to enable digital micropayments, facilitating access to essential products and services such as smartphones, electric motorcycles, solar power systems, digital loans, and health insurance. With over $1 billion in credit extended to 3 million customers, M-KOPA is dedicated to making financing accessible for everyday essentials.

📋 Description

• Own Repeat Phones growth pod delivery and reactivation and upgrade campaigns • Take on Digital Lending mid-year, learn cash-loan growth end to end, and own the pod for a defined period • Move into the Lifecycle pod full-time in the second half of next year, reporting to the Lifecycle CRM Lead • Build and run multi-channel campaigns through CleverTap across SMS, WhatsApp, push, and in-app channels • Track funnel performance and identify drop-off points • Run structured experiments involving creative, audience, incentives, and timing • Document successful approaches in reusable playbooks • Maintain accurate data quality and campaign tracking • Influence reactivation rate, upgrade conversion, unit economics, approval-to-disbursement rate, digital loan volume, approval quality, campaign ROI, and payback period • Work across markets including Kenya, Nigeria, Uganda, and Ghana

🎯 Requirements

• 5+ years in growth, performance, or lifecycle marketing • Ideally experience in fintech, telco, or e-commerce • Real ownership over campaign or pod outcomes • Ability to understand pod performance and make growth decisions • Appetite for pod leadership • Hands-on fluency in CRM platforms such as CleverTap, Braze, or similar • Comfortable reading funnels or cohorts • Ability to work across two pods and transition into a third • Strong presence to build trust with senior leads • Must be located within UTC -1 to UTC +3 time zones • Successful applicants must undergo pre-employment background checks

🏖️ Benefits

• Professional development programmes and coaching partnerships • Family-friendly policies • Flexible working arrangements • Well-being support • Career growth opportunities • Diverse development programs • On-the-job training • Fully remote work arrangement within UTC -1 to UTC +3 time zones

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