Head of Content

🔥 1 hour ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🔴 Lead

✍️ Content Marketing Manager

👻 Ghost score 25%

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M3 USA

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2000

🏥 Healthcare

💼 Consulting

⚕️ Healthcare Insurance

Healthcare • Consulting • Healthcare Insurance

M3 USA is a company that specializes in providing market research, recruitment, and promotional solutions to the healthcare industry. They focus on connecting healthcare professionals, particularly physicians, with tools and resources that improve the practice of medicine. Through a variety of services, including qualitative and quantitative market research, multi-channel promotion, healthcare recruitment, and clinical trials, M3 USA supports the life sciences industry by enabling healthcare professionals to stay informed and provide optimal care. A subsidiary of M3 Inc. , M3 USA is engaged with leading pharmaceutical companies and offers extensive research capabilities across Europe and the U. S. They are known for their data-driven intelligence and their efforts in building networks within the healthcare community.

📋 Description

• Lead the editorial vision and delivery for Doctors.net.uk content • Redefine the value proposition of content for UK doctors • Align editorial activity with wider company objectives • Ensure curated, syndicated and original content reflects a distinct editorial point of view and builds trust, credibility and relevance • Design editorial processes that create a meaningful on-platform experience based on doctors’ unmet needs • Use multi-channel publishing across site, newsletters, alerts, mobile, social and partnerships to maximise engagement and retention • Broaden editorial scope and formats, including interactive quizzes, video, audio and peer roundups • Build partnerships with medical societies, key opinion leaders and influencers • Develop content plans using engagement, production cost, click-through rate, dwell time, return visits, quiz interactions and specialty-level engagement • Partner with Product, Marketing and Sales to achieve KPIs, optimise content exposure and support revenue growth while maintaining editorial integrity • Allocate budgets across content areas • Source third-party content from M3 Group and external providers • Explore and trial AI in content development

🎯 Requirements

• Senior editorial or content leadership experience in digital media, ideally for professional, healthcare or specialist audiences • Track record of growing audience engagement using data and analytics • Experience of managing budgets and a team • Ability to work effectively with Product, Marketing and Sales colleagues • Strong stakeholder management skills, including with clinical and external partners

🏖️ Benefits

• 25 days annual leave • Participation in a company bonus scheme linked to personal and company performance • Group Life Cover 4x salary • Pension 4%/4% employee/employer contributions • Vitality medical after probation • Staff discount scheme • Discounted gym membership

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