Paid Media Analyst

Job not on LinkedIn

3 days ago

Apply Now

Receive Emails with Similar Jobs

Macfor

WebsiteLinkedInAll Job Openings

B2B • Media • Education

Macfor is a Brazilian data-driven full-service digital marketing agency that builds dedicated squads to deliver 360° digital campaigns, growth-hacking programs and analytics-driven performance for large brands. The agency emphasizes data science, a proprietary data lake, Google Ads/Analytics expertise, and AI/LLM-driven tools and training (Universidade Macfor) to scale results and reduce costs for clients across sectors. Macfor also produces marketing content (podcasts, newsletters) and offers diagnostic and performance-fee-based engagements.

51 - 200 employees

Founded 2011

🤝 B2B

📱 Media

📚 Education

📋 Description

• Plan, execute, and optimize paid media campaigns (Meta Ads, Google Ads); • Monitor and analyze campaign performance, presenting reports with insights and recommendations for improvement; • Track digital market trends and propose new strategies; • Collaborate with content and design teams to ensure consistency between messaging and campaign objectives; • Manage media budgets to ensure optimal performance and achievement of targets; • Support the definition of KPIs and targets for digital campaigns.

🎯 Requirements

• Prior experience with paid media, handling a significant volume of campaigns; • Proficiency with Google Ads and Meta Ads platforms; • Strong analytical skills and ability to interpret data to inform decision-making; • Agility, organization, and autonomy to manage day-to-day tasks; • Good communication and client relationship skills; • Familiarity with measurement and BI tools (Google Analytics, Looker Studio, etc.) is a plus.

🏖️ Benefits

• Environment for knowledge sharing and networking opportunities with partners and clients; • Potential access, subject to engagement or partner interest, to content, workshops, and market events organized or recommended by Macfor; • Recommendations of literature and recognized methodologies for improving provided services; • Freedom to propose solutions, participate in strategic meetings, and contribute suggestions across management, technology, growth, and marketing areas; • Full autonomy in choosing methods and strategies to fulfill contracted deliverables; • Opportunity to develop new projects and grow.