Senior Paid Media Strategist – SEM, PPC, Paid Social

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November 19

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Mad Fish Digital

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Marketing • B2B • B2C

Mad Fish Digital is an award-winning digital marketing agency focused on providing values-driven marketing experiences for forward-thinking businesses. As a certified B Corporation, the company is committed to elevating the voices of those often unheard through justice, equity, diversity, and inclusion initiatives. Mad Fish Digital's team of experts specializes in services like search engine optimization, content marketing, paid media, social media marketing, and digital advertising. Their goal is to build strong communities and make meaningful impacts through their partnerships with clients. They support a diverse range of industries such as eCommerce, healthcare, higher education, and more, offering customized and research-based digital strategies.

11 - 50 employees

🤝 B2B

👥 B2C

📋 Description

• Operate as the internal point-of-contact for assigned paid media clients • Cultivate client partnerships through the development and execution of custom paid media strategies • Create, manage and optimize all campaign types in Google and Bing ad platforms • Create, manage and optimize paid social campaigns on LinkedIn, Meta, X, Pinterest and TikTok • Work collaboratively with Client Strategists to discuss account performance, goals, and recommendations • Report on campaign performance and results, both internally and externally • Communicate regularly with Client Strategists and other cross-functional team members to ensure client goals are being met • Develop and implement paid media strategies for new clients and existing clients • Proactively identify issues in client accounts and provide solutions to team members and clients

🎯 Requirements

• You have a minimum of **5 years of experience** with creating, managing and optimizing full funnel campaign strategies within Google Ads in an agency environment, including experience with Search, Display, Performance Max, Video, and Shopping campaign types • You have a minimum of **5 years of experience** creating, managing and optimizing paid social campaigns across multiple platforms (LinkedIn, Meta, Pinterest, TikTok, X) • You must be confident in your ability to develop multi-channel paid media strategies that connect directly to the client’s business objectives, delivering quantifiable results • You have recent experience developing, implementing, and optimizing cross-platform **B2B Lead Generation** strategies • Experience with Google Tag Manager, conversion tracking troubleshooting, and data validation strongly preferred • You are an excellent communicator, proficient in leading reporting calls with marketing directors, CMOs and business owners • You are a reporting wiz, drawing data driven insights to report regularly on performance and testing. You have an advanced understanding of Excel/Google Sheets and expedite your analysis through the use of these tools • You possess a master level understanding of web analytics and attribution models to the extent that can identify and correct abnormal patterns • You make decisions based on data • You run tests with a clearly defined purpose and methodology resulting in actionable learnings • You have an advanced understanding of paid media strategy and the marketing funnel • You are organized and methodical, able to manage multiple and shifting priorities • You manage your time effectively to meet deadlines in spite of unforeseen occurrences • You love collaboration and have a creative spirit • You learn with passion and look to capitalize on educational opportunities • You thrive in fast-paced environments and prioritize well

🏖️ Benefits

• Individuals seeking employment at Mad Fish are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, presentation, or sexual orientation. All individuals should apply.**** • As an equity affirming company, Mad Fish Digital searches for, encourages, and engages with individuals and groups that represent diversity in our community. We not only challenge discrimination in regards to gender identity and expression, sexual orientation, racial identity, faith identity, age, disability, and social class, we consciously make efforts to reach out and include diversity in employment, vendors, and clients.