Senior Paid Media Manager

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April 27

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Makerz

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B2B • Digital Marketing • Media

Makerz is a creative hub that specializes in digital marketing, offering services such as responsive website design and development, SEO, PPC, and UI/UX design. In addition to digital solutions, they provide branding, design, content creation, photography, video production, and animations to help businesses effectively connect with their audiences. Their collaborative approach brings together marketers, designers, and creative strategists to deliver value-driven solutions and foster long-term relationships with clients and freelancers.

2 - 10 employees

Founded 2020

🤝 B2B

📱 Media

📋 Description

• Working as part of the Online Marketing team, you will use your analytic and business skills to run pay-per-click marketing. • Develop, execute and manage data-driven paid media strategies across multiple platforms: META & GOOGLE ADS • Conduct thorough account audits to identify immediate improvement opportunities • Build campaigns with meticulous attention to structure, targeting, and conversion tracking • Define keyword targets using various tools such as SEM Rush, SpyFu and Google Keyword Planner. • Implementing and fixing tracking issues. • Advise on monthly campaign spend levels with the client's budget and goals in mind. • Utilise tools such as Google Analytics to determine customer profiles, ideal target audiences and share and explain your findings and recommendations. • Writing and optimising attractive and concise advert copy. • Monitoring budget and adjusting bids to maximise ROI and traffic volumes. • Set up all components of campaigns and ad groups, including ensuring that all tracking is correctly and fully implemented. • Tracking KPIs to assess performance and correcting issues detected. • Produce reports for clients and presente those reports during online meetings. • Maintain strong communication with internal teams, flagging any blockers or support needs early to keep accounts progressing smoothly. • Build and lead high-trust client relationships confidently run weekly strategy calls with clients youre managing, deliver insights, and handle tough conversations with clarity. • Detecting and correcting loss of revenue due to click fraud. • Split and multivariate testing of different website landing pages and website forms to ensure maximum ROI per website visit. • Identifying ways to further enhance the marketing activities/online journey by studying competitor practices and by using your initiative. • Keeping fully abreast of all PPC and SEM industry trends. • Bring a consultative approach to client campaigns, proactively ideating around and bringing forth the best possible paid search strategies to achieve client's marketing goals within budget.

🎯 Requirements

• + 3+ years of digital growth experience • Significant experience in a similar role within a consumer/hospitality brand • Expertise in targeting and converting US-based consumers • Deep understanding of paid digital, social, search, and organic strategies • Expert knowledge with the following technologies/software/programs/processes: Google Ads, Google Tag Manager, Keyword Planner Tool, META, Search Console, Analytics, gMail • Commercial experience working on PPC campaigns to increase ROI and website traffic FOR HOSPITALITY VENUES • Demonstrated success in driving revenue growth • Experience managing a team and working with senior leadership • Strong analytical and data-driven decision-making skills