Performance Marketing Manager

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October 31

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Another Axiom

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Marketplace • eCommerce • B2C

Another Axiom is an online platform that specializes in launching and managing crowdfunding campaigns for plush toys and other custom products. It allows creators to design and bring their ideas to life with the support of a fan community. The platform supports various campaigns, facilitating the funding, manufacturing, and selling of unique merchandise without requiring any upfront investment from creators. By connecting creators with enthusiastic supporters, Another Axiom promotes creativity and community engagement while ensuring a risk-free environment for product launches.

11 - 50 employees

🏪 Marketplace

🛍️ eCommerce

👥 B2C

📋 Description

• Plan, launch, and optimize high-volume paid media campaigns (40–60 per month, average 28-day cycles) across Meta, Google, YouTube, Reddit, and Discord. • Own ad budget allocation, pacing, and performance management within approved guardrails. • Develop, test, and refine creative briefs and ad variations to optimize CTR, CPA, and ROAS in partnership with the Brand team. • Manage full-funnel targeting, segmentation, and retargeting strategies to maximize conversion performance. • Implement and maintain campaign tracking and attribution via GA4, Google Tag Manager, Meta Events Manager, and Triple Whale. • Build and interpret dashboards in Triple Whale and Looker Studio to monitor performance daily and weekly. • Deliver monthly roll-up reports with curated insights, trend analysis, and actionable next steps. • Partner with RevOps to improve attribution accuracy, data flow, and forecasting models. • Lead creative concepting and storyboarding for video and YouTube campaigns across awareness, consideration, and conversion stages. • Identify high-performing CTAs, hooks, and headlines; codify learnings into best practices for use across Marketing. • Collaborate with Brand, Growth, and Social to align ad messaging with organic and email channels for full-funnel consistency. • Manage agency partners for overflow and channel-specific support, ensuring campaign briefs, creative QA, pacing reviews, and learnings are effectively shared back to the internal team. • Coach and mentor the Junior Digital Marketer to execute campaigns effectively and build performance marketing skills.

🎯 Requirements

• 4 to 6 years owning high-volume media buying on Meta and Google with a track record of improving ROAS and lowering CPA. • Audience architecture and retargeting wizardry across the funnel, including smart exclusions and sequencing for 21- to 28-day campaign windows. • Ability to translate data into creative direction and guide Brand on the exact assets, specs, hooks, and storylines needed to win. • Hands-on with GA4, Google Tag Manager, Meta Events Manager and attribution via Triple Whale, HubSpot (or similar). • Strength in budget pacing, bid strategy, and rapid A/B testing across many creators/products at once. • Clear communicator who can turn insights into next steps for Brand, Digital, Growth, and agency partners.

🏖️ Benefits

• Work remotely anywhere in Canada and/or access any of our hubs • Health and dental benefits from day 1 • 4 weeks of paid vacation (including paid time off on your birthday) • An additional 1 week of paid time off during the holidays • Virtual & In-Person Social Events • Annual Paid Volunteer Day Off • 1:1 RRSP Matching Program Up to 3% • $500 Pre-Tax Annual Health & Wellness Allowance • $400 Pre-Tax Home Office Setup Allowance • $65 Pre-Tax Monthly Phone Allowance • Maternity and Parental Leave Top-Up Program • Education Assistance Program • Employee Referral Program • Tenured Rewards Program