Lifecycle Marketing Manager

November 18

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Mantra Health

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Healthcare Insurance • Wellness • Education

Mantra Health is a company that partners with higher education institutions to provide comprehensive mental health and wellness solutions to students. They aim to support student success by improving access to clinical care, managing crises, promoting wellness, and preventing escalation of mental health issues. Mantra Health offers services such as 24/7 support, self-guided wellness content, and evidence-based treatment to reach underserved student populations. Their solutions have proven to help students stay enrolled and achieve better mental health outcomes, making them a valuable partner for universities looking to enhance student well-being.

11 - 50 employees

Founded 2018

⚕️ Healthcare Insurance

🧘 Wellness

📚 Education

💰 $22M Series A on 2022-01

📋 Description

• Own the strategy, execution, performance, and analysis of the student experience, primarily focused on the in-product experience. • Design and manage complex, multi-channel automated campaigns (In-App, Push, Email, SMS) within Iterable. • Develop high-leverage initiatives, such as personalized nudges, feature release rollouts, and retention programs for students approaching the end of their care journey. • Run a rigorous A/B testing and experimentation framework for all automated flows, ensuring every optimization is statistically significant and documented for future learning. • Serve as the key analytical owner, building and maintaining reporting dashboards to directly attribute marketing lift to key business outcomes (activation, retention, and service line utilization) • Utilize deep product analytics to diagnose friction points, identify drop-offs in the student funnel, and generate hypotheses for testing. • Be accountable for delivering against KPIs including onboarding conversion rates, service line/feature usage rates, weekly activity, and customer retention. • Partner with Product and Engineering to ensure proper product instrumentation and accurate message deployment across the entire student experience. • Collaborate with the Clinical and Marketing team to vet all communications for clinical appropriateness and alignment Mantra Health’s brand & clinical outcome realization for patients. • Manage the operational integrity of the Iterable platform, including segmentation logic, data synchronization, and template hygiene.

🎯 Requirements

• 4-5 years of hands-on experience in a dedicated lifecycle/retention marketing role (ideally B2C or B2B2C digital health) • Proven expertise in a top-tier marketing automation platform • Proficiency in HTML/CSS for template customization • Deep analytical fluency • Take proactive ownership of the marketing technologies and strategy, seamlessly partnering with Product, Engineering, and Clinical teams

🏖️ Benefits

• Stock Options • Medical, vision, and dental coverage for employees, spouses, and dependents • 401(k) • Flexible work location • Generous PTO, sick days, jury duty days, and bereavement. Three week sabbatical and $3,000 stipend after five years of continuous full-time employment • Inclusive parental leave, equal for all parents • $1,000 new-parent mental wellness benefit • Commuter card, if you commute • Access to One Medical • Healthcare & Dependent Care FSA