Freelance Senior B2B Media Strategist

🔥 5 hours ago

🇬🇧 United Kingdom – Remote

⏳ Contract/Temporary

🟠 Senior

👻 Ghost score 10%

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Marketbridge

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1991

📣 Marketing

🏥 Healthcare

💼 Consulting

💰 Private Equity Round on 2023-11

Marketing • Healthcare • Consulting

Marketbridge is a growth consulting and marketing firm that combines management consultancy with marketing agency capabilities. They specialize in go-to-market consulting, growth strategy, and operational optimization, utilizing marketing science, analytics, and technology to drive sustainable revenue growth for clients across various industries. Their services include audience insights, brand messaging, demand generation, and digital experiences, all aimed at helping modern leaders transform their market presence and optimize marketing effectiveness.

📋 Description

• Develop integrated paid media strategies aligned with client objectives and go-to-market priorities • Recommend channel mixes across paid social, programmatic, publisher partnerships, content syndication and emerging B2B platforms • Build detailed media plans including budgets, forecasts and performance projections • Define KPIs, measurement frameworks and expected business outcomes • Integrate paid media into campaign and programme planning • Provide clear, data-led media recommendations to clients and internal teams • Present media strategies, plans and performance insights • Translate media performance into commercial impact and support ROI-driven discussions • Brief and collaborate with global media activation partners on campaign execution and optimisation • Review delivery across regions and channels, identify improvements and resolve issues • Monitor performance and recommend changes to improve campaign effectiveness • Provide hands-on platform support where required and agreed • Analyse campaign performance and identify actionable insights • Recommend relevant channels, technologies and approaches to improve client results • Challenge activation partners to explore and validate new approaches • Share specialist knowledge and practical recommendations supporting media best practice • Support new business opportunities with media strategy and planning expertise • Develop media approaches for pitches and proposals • Identify opportunities to expand media scope within existing accounts • Contribute to agency thought leadership in B2B media and demand generation • Collaborate with strategists, content specialists and account teams on integrated campaigns • Align media strategy with creative, messaging and audience targeting • Support internal media capability and best-practice development • Work with colleagues across global business units to align processes and partners

🎯 Requirements

• Experienced freelance Senior Media Strategist • Strong understanding of the B2B paid media landscape • Experience managing external media partners or suppliers • Experience developing data-driven media strategies and campaign plans • Strong knowledge of paid social platforms, particularly LinkedIn • Understanding of programmatic advertising, publisher partnerships, and lead generation tactics • Ability to translate performance data into commercial insights and recommendations • Confident client-facing communication and presentation skills • Strong commercial awareness and budget management capability • Ability to balance strategic thinking with practical delivery requirements • Curious and proactive in exploring new media channels and innovations • Experience working within or alongside B2B agencies • Experience supporting enterprise, technology or professional services clients • Experience developing B2B audience targeting approaches • Experience with attribution models, reporting frameworks and performance measurement • Experience collaborating with media buying or activation teams • Experience planning campaigns across international markets • Must be eligible to work in the UK without visa sponsorship

🏖️ Benefits

• Freelance contract engagement • Hybrid or fully remote work options • Flexible pricing structure based on usual freelance day rate or preferred pricing structure • Expected core working hours of 9am–5:30pm • Opportunity to work with a collaborative team on complex B2B briefs • Equal Opportunity Employer

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