RedRover Sales & Marketing Strategy
B2B • Marketing • SaaS
RedRover Sales & Marketing Strategy is a full-service B2B marketing agency in the U. S. that offers a unique ROI guarantee, showcasing its commitment to delivering guaranteed marketing outcomes for clients. With a focus on deep market research and methodical strategy execution, RedRover employs an aggressive optimization process to ensure impactful results while maintaining accountability to clients. Their offerings include tailored marketing strategies, collaborative projects, and training for businesses looking to enhance their marketing effectiveness.
11 - 50 employees
Founded 2006
🤝 B2B
☁️ SaaS
Director of Digital
Job not on LinkedIn
November 27
RedRover Sales & Marketing Strategy
B2B • Marketing • SaaS
RedRover Sales & Marketing Strategy is a full-service B2B marketing agency in the U. S. that offers a unique ROI guarantee, showcasing its commitment to delivering guaranteed marketing outcomes for clients. With a focus on deep market research and methodical strategy execution, RedRover employs an aggressive optimization process to ensure impactful results while maintaining accountability to clients. Their offerings include tailored marketing strategies, collaborative projects, and training for businesses looking to enhance their marketing effectiveness.
11 - 50 employees
Founded 2006
🤝 B2B
☁️ SaaS
📋 Description
• Lead the agency’s digital optimization effort, ensuring weekly split testing within every campaign and continual refinement across client programs. • Regularly audit performance of digital assets and campaigns; create test roadmaps and push improvements through to results. • Direct paid media strategy and execution across platforms (Google Ads, Bing, LinkedIn, Meta, etc.). • Oversee keyword/audience research and competitive insights to inform targeting and spend strategy. • Align PPC and SEO strategy to maximize search visibility and conversion impact across the funnel. • Oversee and drive development of dashboards, analytics tools, and automated reporting systems. • Manage and mentor a team of digital experts (PPC, SEO, FED, UX/UI), setting performance expectations and growth paths.
🎯 Requirements
• Deep expertise leading digital strategy across paid social, PPC, SEO, UX/UI, digital campaign management, and optimization; comfortable being hands-on when needed. • Extensive experience running split-testing at scale with measurable performance lift. • Proven ability to develop and manage comprehensive digital reporting and dashboard systems. • Strong leadership and mentoring skills with multidisciplinary digital teams, including international talent. • Proficiency with GA4, GTM, Search Console, HubSpot, Unbounce, SEMRush (or equivalent). • Excellent communication and presentation skills, especially simplifying complex data into decisions. • Demonstrated alignment with RedRover’s Pack DNA: courageous, agent of change, incurable need for results, self-disciplined/accountable, team-win before self-win.
🏖️ Benefits
• competitive compensation • healthcare/dental/vision • generous PTO that grows with tenure • vacation expense reimbursement • pet insurance • daycare reimbursement • fitness benefits • paid parental leave • retirement contributions • flexible hours
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