Head of Paid Marketing

Job not on LinkedIn

🔥 15 hours ago

🌐 United Kingdom, Ireland, +2 more countries – Remote

🇬🇧 United Kingdom – Remote 🇮🇪 Ireland – Remote 🇦🇪 United Arab Emirates (UAE) – Remote 🇨🇦 Canada – Remote

⏳ Contract/Temporary

🔴 Lead

🎡 Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Empower Life Collective

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2024

👥 B2C

🌍 Social Impact

B2C • Coaching • Social Impact

Empower Life Collective is dedicated to helping men save their marriages by offering specialized coaching programs that address relationship challenges. With a focus on understanding the emotional and communicative needs of their partners, the collective guides husbands through strategies to strengthen their marriages, even in situations where divorce appears imminent. Their approach emphasizes the importance of emotional connection and trust, aiming to foster a loving and supportive family environment.

📋 Description

• Take full ownership of paid client acquisition and run a marketing turnaround • Direct paid media strategy, account structure, testing methodology, and external media-buying partner • Own scaling, budget allocation, lead quality, CPM reduction, and expansion decisions across Meta, Google/YouTube, and Bing • Own growth economics forecasts covering revenue, calls, cost per qualified call, spend, and creative volume • Direct creative and messaging, including hooks, angles, ads, avatar architecture, VSL copy, creative volume, and final quality control • Mine sales calls and best-customer language to develop and iterate ads based on closed calls • Own compliance review, account safety, platform-policy monitoring, multi-account testing, and restriction playbooks • Own conversion-event architecture, event routing, pixel conditioning, attribution, and a canonical weekly funnel scoreboard • Lead funnel and CRO testing from ads and opt-in through VSL, application, booking, confirmation pages, and sale • Own email performance, sequences, broadcasts, and the learning loop between email and paid marketing • Lead the existing marketing team, raise standards, make hiring and firing decisions, recruit A-players, and manage processes and production throughput • Analyze competitor ads and VSLs and identify how to compete more effectively • Operate AI-first using Claude and Claude Code daily for analysis, research, SOPs, and compliance pre-checks • Report to the CEO, work closely with the founder, and assume end-to-end ownership within the first months • Target restoring historical ROAS and revenue growth within six months, with a path to CMO and profit-share tied to business growth within 18 months

🎯 Requirements

• Ran or led marketing for offer(s) doing $1M+/month within the last 18 months – verifiable • Deep high-ticket call-funnel experience – optimizing to booked call and sale, not to lead • Expert Meta media buying with real Andromeda-era fluency – creative-as-targeting, concept-level testing, pixel conditioning • Familiar with what experts like Jeremy Haynes teach, and able to teach it back to the team • Proven creative and hook direction, with receipts (ads directed and numbers behind them) • Managed a marketing team of 5+ including copywriters, editors, media buyers, and social media managers • Built or rebuilt marketing processes and lifted creative-team output quality • Compliance-sensitive vertical experience where an account can die overnight • Strong working competence in Google Ads preferred • Experience in a relationship, men's transformation, or adjacent emotional-transformation niche preferred • Hyros, GoHighLevel, and ClickFunnels fluency preferred • Split-testing tooling that tracks from opt-in to sale, such as Convert.com, preferred • Entrepreneurial or intrapreneurial background preferred • Hypothesis- and data-driven approach • Ability to work without strict 9–5 hours and do whatever it takes to win • Ability to work closely with the founder and keep people informed • Deep understanding of the married man whose marriage is in crisis • Must not keep other clients on the side • Must be willing to address performance problems directly and rebuild teams and processes when needed

🏖️ Benefits

• Fully remote position • Core hours in a European or Dubai time zone • Annual bonus of up to 10% of your fee, tied to targets fully within your control • Software and AI tools (Claude, ChatGPT, and similar) paid for by the company • Ownership and impact through building systems and processes • Significant performance compensation fully tied to performance