
Gaming • B2C • Entertainment
Mattel163 is a leading game studio creating highly engaging mobile games for a global audience. Founded in 2017 as a joint venture between the iconic toy company Mattel and the Chinese internet giant NetEase, Mattel163 employs nearly 300 talented people in offices across Los Angeles and Hangzhou. With more than 450 million players to date, Mattel163 is the name behind some of the highest-grossing and most engaging mobile games developed based on iconic toy IPs from Mattel as well as its own original IPs. The studio aims to connect the world through play, with popular titles including various card games.
201 - 500 employees
Founded 2017
🎮 Gaming
👥 B2C
February 17

Gaming • B2C • Entertainment
Mattel163 is a leading game studio creating highly engaging mobile games for a global audience. Founded in 2017 as a joint venture between the iconic toy company Mattel and the Chinese internet giant NetEase, Mattel163 employs nearly 300 talented people in offices across Los Angeles and Hangzhou. With more than 450 million players to date, Mattel163 is the name behind some of the highest-grossing and most engaging mobile games developed based on iconic toy IPs from Mattel as well as its own original IPs. The studio aims to connect the world through play, with popular titles including various card games.
201 - 500 employees
Founded 2017
🎮 Gaming
👥 B2C
• Explore the current market trend and audience preferences. • Set social media marketing goals and create strategies for social media posts. • Take care of ROI and prepare proper reports for it. • Develop eye-catching content, compile, edit and publish the content on a regular basis. • Observe the SEO as well as web traffic for optimizing the content. • Collaborate with the other teams in the organization such as the marketing team, sales team, client service, etc for maintaining brand consistency. • Interact with social media followers and promptly attend to their queries. • Consider all the client’s and follower’s reviews on social media. • Manage the social media account design including the layout of the blogs and the other textual contents posted, account timeline, and profile picture. • Make sure that the social media handles the organization to convey the right messages and ideas. • They should thereby adhere to the organization’s rules, regulations, and objectives. • Suggest and initiate the application of new features for creating brand awareness. • Be well-versed with the current market trends, technologies, designing tools, etc.
• Bachelor’s degree in marketing and other related courses. • Proven experience as a Social Media Manager. • Experience in developing social media content and strategies. • Good Knowledge of content management systems. • Full understanding of SEO and social media. • Outstanding copywriting abilities. • General understanding of web designs. • Great verbal and written communication skills. • Strong time management skills, problem-solving skills, and decision-making capabilities. • A keen eye for details with respect to content and strategy.
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