Molecular Diagnostics Strategic Marketing Manager

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October 28

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Meridian Bioscience Inc.

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Biotechnology • Healthcare Insurance • Pharmaceuticals

Meridian Bioscience Inc. is a leading manufacturer of molecular and immunological reagents designed for diagnostic applications. The company specializes in providing innovative solutions to enhance point-of-care diagnostics and streamline assay development for various medical conditions, including infectious diseases and cancers. Meridian is dedicated to advancing medical diagnostics and improving patient outcomes through its high-quality products and services.

501 - 1000 employees

🧬 Biotechnology

⚕️ Healthcare Insurance

💊 Pharmaceuticals

💰 Grant on 2022-01

📋 Description

• Responsible for the new product development process, from concept to full commercial launch of molecular diagnostic products. • Work with global commercial marketing teams to develop sustainable product go-to-market plans for molecular diagnostic products that include market assessments, competitive analyses, product overviews, targeting/customer segmentation, messaging, sales tools, collateral, promotions, servicing, and pricing • Collaborate with product managers, sales trainers, and marketing and sales leaders to develop and execute comprehensive new product launches and sales training on new molecular diagnostic products • Complete market assessments, build business cases and product requirements, and make recommendations for new products to enhance the pipeline • Establish relationships with key opinion leaders to gather technical information and to understand current trends in the molecular diagnostic market • Help identify, assess, and drive potential business opportunities to identify growth opportunities in both revenue and profit • Partner with R&D, Operations, Regulatory, Quality, Project Management, Product Management, Finance, and Sales in new product development projects

🎯 Requirements

• Bachelor’s degree in marketing, business or related business field OR degree in related scientific discipline with appropriate experience. MBA preferred • A least five years of experience in marketing in clinical laboratory diagnostics • Experience in the IVD industry and/or clinical (non-NGS) molecular/microbiology diagnostic labs • Must have experience in product development, successful product launches, and/or new product launches

🏖️ Benefits

• Travel up to 10% by car/air to other Meridian Bioscience locations • Must be able to concentrate, analyze and solve complex issues throughout the course of the work shift • Ability to walk up and down several flights of stairs throughout the workday in a multi-location facility • Must be able to lift to 20 pounds of supplies or finished product throughout the work shift • Must be able to wear personal protective equipment (latex or nitrile gloves, face shields/safety glasses, etc.) • Must be able to adhere to applicable biosafety practices when on the manufacturing floor or in laboratories • Ability to stand, stoop, reach, push and pull throughout the course of the work shift • Loading/unloading vehicles with literature, manuals, account files, demo instruments, and demo kits. • Set-up and tear-down of exhibit booths