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CRM Executive

πŸ”₯ 24 minutes ago

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Logo of Midnite

Midnite

201 - 500 employees

Founded 2015

🎲 Gambling

πŸ‘₯ B2C

Gambling β€’ B2C

Midnite is a consumer-focused digital betting company that operates a modern sports betting and online casino app. Positioning itself against legacy bookmakers, Midnite emphasizes a fresh, user-friendly mobile experience for sportsbook and casino players, aiming to modernize and improve how fans engage with betting products. The company markets directly to consumers and highlights team-driven product and experience design to attract and retain players.

πŸ“‹ Description

β€’ Build, QA and launch CRM campaigns across email, push, in-app and SMS channels. β€’ Support lifecycle automations and customer journey execution. β€’ Build audience segments and targeting logic within Braze. β€’ Manage campaign scheduling, links, tracking parameters and bonus setup. β€’ Support A/B testing and experimentation initiatives. β€’ Assist with reporting, analysis and optimisation recommendations. β€’ Work closely with CRM Managers to execute lifecycle strategy. β€’ Collaborate with Product, BI and Engineering teams to support customer engagement initiatives. β€’ Support reactive campaign activity aligned to the sporting calendar and business priorities.

🎯 Requirements

β€’ Has experience working within CRM, lifecycle marketing or customer engagement. β€’ Has hands-on experience building and launching CRM campaigns. β€’ Is comfortable using CRM platforms such as Braze or similar tools. β€’ Has strong attention to detail and campaign QA standards. β€’ Enjoys working with customer data, segmentation and testing. β€’ Is organised, proactive and adaptable in fast-moving environments. β€’ Has strong written communication skills. β€’ Has an interest in sports betting, gaming or customer engagement industries.

πŸ–οΈ Benefits

β€’ Private health insurance with zero excess, including optical cover and optional dental. β€’ Income protection to protect your earnings and give you peace of mind. β€’ Tenure holiday policy. After three years you receive an extra two days leave, increasing to 30 days annually after five years. β€’ Flexible working and a fully supported home office setup so you can do your best work from home. β€’ Nursery salary sacrifice scheme helping parents save thousands each year on nursery fees. β€’ Salary sacrifice schemes for tech and holidays so you can spread the cost of the things you want. β€’ Retail discounts and subscription perks across a wide range of brands. β€’ Quarterly team socials to connect, celebrate and have fun together.

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