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Growth & Marketing Manager

🕒 September 9

🇩🇪 Germany – Remote

💵 €4k - €5.5k / month

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 10%

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Logo of Mindfulsouls.com

Mindfulsouls.com

11 - 50 employees

Founded 2018

🏥 Healthcare

🍽️ Food & Beverage

💼 Consulting

Healthcare • Food & Beverage • Consulting

Mindfulsouls. com is an online retailer specializing in a wide range of products aimed at promoting mindfulness and self-care. They offer a subscription box service that delivers curated selections of spiritual and wellness items, including authentic crystals, gem jewelry, aromatherapy products, and more, directly to customers' doorsteps. The company emphasizes ethical sourcing and authenticity in their product offerings, ensuring that all crystals are real and naturally sourced. Mindfulsouls. com also provides customization options for gift purchases and includes educational resources and community support to enhance the customer experience.

📋 Description

• Develop and execute growth strategies to increase subscriber acquisition, retention, and revenue • Analyze market trends, customer behavior, and competitor strategies to identify growth opportunities • Launch new initiatives such as quizzes and listicles • Optimize customer acquisition costs and conversion rates with marketing teams • Innovate approaches for driving growth using industry best practices and emerging trends • Monitor subscriber churn and implement initiatives to improve customer lifetime value • Use analytics tools to track MRR, ARR, churn rates, and other KPIs • Collaborate with the Head of Business • Supervise digital marketing professionals and lead a small Growth or Sales Team • Work with the CRO and Tech team to ensure seamless subscription touchpoints • Work with the Media Buying team to scale subscriptions while optimizing costs • Work with the Email team on sign-up, lead nurturing, onboarding, and upselling campaigns

🎯 Requirements

• Minimum 3-5 years of experience working in an e-commerce brand or online store, preferably in a growth strategy or business performance role • Successful track record in increasing revenue, CLTV, AOV, and other metrics • Documented experience leading a small Growth or Sales Team • Deep understanding of D2C sales business • Practical knowledge of the US market and efficient online selling strategies for the region • Ability to lead by example and take initiative in driving operations forward • Strong knowledge of GA4 and Shopify • Proven data analysis skills • Good understanding of media buying, email marketing, and CRO • Tech-savviness and adaptability to new technologies • Experience with a subscription-based business, preferably in a consumer brand • Portfolio of case studies showcasing contribution and success stories • Self-employment certificate required

🏖️ Benefits

• Fully remote environment and flexible schedule • Work while traveling • Work-life balance and well-being support • Autonomy and freedom from micromanagement • Flat team structure with easy communication and quick decisions • Resources and support for learning and career growth • 1000 EUR annual education budget • Sports card • Home office bonus • Access to the Mindletic app for self-care

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