Performance Creative Lead

Job not on LinkedIn

🔥 16 hours ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟠 Senior

🎨 Creative Strategist

👻 Ghost score 10%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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MoneyGram

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💳 Fintech

₿ Crypto

👥 B2C

💰 Corporate round on 2023-09

Fintech • Crypto • B2C

MoneyGram is a global payments and remittance company that operates one of the largest cross-border money-transfer networks combining digital reach with extensive cash access. Trusted by tens of millions of consumers, MoneyGram provides consumer remittances, retail cash payout and digital payment services across 200+ countries and territories with hundreds of thousands of retail locations and billions of digital endpoints. The company also integrates crypto and blockchain technologies—operating scaled stablecoin and crypto-to-cash/cash-to-crypto capabilities and participating as a Solana validator—to modernize and speed cross-border payments while remaining focused on consumer convenience and partner distribution.

📋 Description

• Build, hire, coach, and develop a high-performing creative team • Own the performance creative system, including strategy, team, testing frameworks, and output • Define concepts, hooks, scripts, and formats for paid social and wider paid media channels • Turn customer insights and performance data into creative decisions • Design and run creative tests, analyze results, and decide what to stop, improve, or scale • Work with Growth Marketing to connect creative performance with post-click conversion and reduce CAC • Scale winning creative across markets, channels, and languages through localization and adaptation • Build tracking, tagging, creative libraries, and workflows to retain and reuse learnings • Develop concepts, write hooks and scripts, create examples, and participate in production • Manage creative capacity, workflows, production priorities, and external resources with Creative Operations • Produce creative that is channel-native, accurate, on-brand, and compliant • Use AI to explore ideas, create content, test approaches, and improve team workflows

🎯 Requirements

• 8+ years in creative • Portfolio of paid media creative owned by the candidate or a brand • Experience turning customer insights into concepts, hooks, and messages with clear hypotheses • Direct people management experience, including hiring, coaching, performance management, and difficult conversations • Experience building performance creative systems, including testing frameworks, creative analytics, tagging, and workflows • Knowledge of CTR, CVR, CAC, and how creative influences them • Hands-on experience creating concepts, hooks, scripts, statics, motion, and video • Experience adapting creative across markets, audiences, cultures, and channels • Experience managing high-volume creative output while maintaining quality and control • Demonstrated use of AI creative tools to create content, improve workflows, and support teams • Ability to form opinions, challenge assumptions, and adapt based on performance evidence • Clear thinking and communication, including actionable briefs, feedback, and evidence-backed recommendations

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