Senior Content Marketing Strategist

🕒 September 1

🇺🇸 United States – Remote

💵 $116k - $137k / year

⏰ Full Time

🟠 Senior

✍️ Content Marketing Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 1%

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Motive

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📦 Logistics

🏗️ Construction

🍽️ Food & Beverage

Logistics • Construction • Food & Beverage

Motive is a company that provides an integrated operations platform designed to enhance the safety, productivity, and profitability of fleet management and operations. Utilizing cutting-edge AI technology, Motive offers solutions such as driver safety monitoring, fleet management, equipment monitoring, and spend management. These services provide unparalleled visibility into vehicles and equipment, automate workflows, reduce costs, and improve efficiency for industries like construction, oil & gas, public sector, food & beverage, and logistics. Motive is recognized as a leader in fleet management and empowers companies to maximize their operational potential with innovative solutions.

📋 Description

• Set strategy, roadmap, and editorial direction for high-impact content programs supporting Motive’s brand, audience, and pipeline priorities • Own complex, full-funnel content programs from opportunity identification and strategic brief through production, distribution, optimization, and measurement • Build and lead customer- and expert-first content programs through executive interviews, SME conversations, customer research, customer proof, peer-to-peer content, and user-generated voices • Use content, audience, and business-performance data to identify opportunities, prioritize investments, improve distribution and reuse, and demonstrate content’s contribution to brand and pipeline goals • Advise cross-functional partners on messaging, audience strategy, content selection, and program priorities • Identify systemic content gaps and build scalable, AI-enabled approaches to improve content quality, speed, consistency, and measurable impact • Build relationships with PMM, campaigns, demand generation, customer marketing, communications, SEO, brand, sales, and executive stakeholders • Own content portions of cross-functional projects such as annual research reports, event content, and product launch blogs • Drive quality and timeline adherence with minimal oversight • Set editorial standards and elevate the quality and voice of Motive’s external content

🎯 Requirements

• 6+ years of B2B content marketing experience, or equivalent experience in communications, journalism, or a related field • Strong portfolio of full-funnel, enterprise-oriented, thought leadership, research, customer-proof, and other customer-facing content • Demonstrated experience owning a content function, portfolio, or major program from strategy and prioritization through execution, distribution, measurement, and continuous improvement • Exceptional writing and editing skills • Ability to translate technical and data-heavy topics into compelling, accessible narratives • Ability to design content ecosystems connecting audience needs, funnel stages, formats, channels, and business outcomes • Experience conducting executive and subject matter expert interviews and turning conversations into high-quality, high-impact content • Experience developing differentiated content from proprietary data, customer insight, executive perspective, or subject matter expertise • Strong strategic judgment and ability to identify program-level opportunities, make tradeoffs, and create clarity in ambiguous, cross-functional environments • Familiarity with physical operations, fleet management, or transportation industry is a plus • Must be authorized to receive and access commodities and technologies controlled under U.S. Export Administration Regulations • Employees must be authorized to receive access to Motive products and technology

🏖️ Benefits

• Health, pharmacy, optical, and dental care benefits (subject to eligibility requirements) • Paid time off (subject to eligibility requirements) • Sick time off (subject to eligibility requirements) • Short-term and long-term disability coverage (subject to eligibility requirements) • Life insurance (subject to eligibility requirements) • 401(k) contribution (subject to eligibility requirements) • Restricted stock units may be included in total compensation for certain roles • Some interviews or new-hire training sessions may be held in person at one of Motive’s global offices