Senior Integrated Marketing Manager

September 3

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Mozilla

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B2C • Cybersecurity • Software

Mozilla is a non-profit organization dedicated to promoting an open and accessible internet. They are the makers of the popular Firefox browser, which emphasizes user privacy, speed, and control. Mozilla also offers a range of products that focus on internet security and privacy, including Mozilla VPN, Firefox Relay, and Mozilla Monitor. Additionally, the organization is involved in open-source projects, AI innovation, and advocating for digital rights. Mozilla aims to empower users with trustworthy technology and policies that protect privacy, support open-source AI development, and foster accountability for tech companies.

501 - 1000 employees

Founded 1998

👥 B2C

🔒 Cybersecurity

📋 Description

• Develop and execute marketing programs that boost growth for Mozilla’s consumer products in Germany • Own regional market insights/research requirements and build coordinated marketing plans grounded in data-driven hypotheses • Partner with Product Marketing, Activations, Creative, Comms, and Brand to deliver campaigns via owned and paid channels • Analyze program results and develop actionable recommendations post-launch in partnership with Marketing Analytics and channel leaders • Partner with the Director Global Integrated Marketing to set program goals, develop campaigns, and run experiments that drive awareness, consideration, and usage • Track campaign performance, document regional insights and make recommendations for ongoing improvement and optimization • Accountable for end-to-end execution of assigned projects and strong program management

🎯 Requirements

• 8+ years of deep consumer marketing, brand marketing, and/or strategy experience • Possess a strong product growth and/or launch portfolio; proven track record developing and implementing successful integrated marketing or go-to-market strategies • Solid understanding of coordinated (owned + paid) channel mix approaches that drive user acquisition, consideration, product usage, and advocacy • Strong grasp of quantitative test designs • Strives to balance both creative excellence with high quantitative performance • Understands user journey mapping • Outstanding organization and project management skills • Excellent collaboration skills; proven track record leading through influence • A self-starter with a bias for action • Ability to lead multiple projects concurrently and thrive in a fast-paced environment across different time zones and cultures • Tech industry experience preferred

🏖️ Benefits

• Generous performance-based bonus plans to all eligible employees - we share in our success as one team • Rich medical, dental, and vision coverage • Generous retirement contributions with 100% immediate vesting (regardless of whether you contribute) • Quarterly all-company wellness days where everyone takes a pause together • Country specific holidays plus a day off for your birthday • One-time home office stipend • Annual professional development budget • Quarterly well-being stipend • Considerable paid parental leave • Employee referral bonus program • Other benefits (life/AD&D, disability, EAP, etc. - varies by country)