Email CRM & Automation Manager

🕒 May 26

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Mumsnet

WebsiteLinkedInAll Job Openings

51 - 200 employees

💰 Series A on 2018-10

The UK’s no.1 platform for parents.

📋 Description

• CRM, automation & audience engagement • Own and evolve Mumsnet’s ESP and email automation infrastructure. • Build and optimise onboarding, retention and reactivation journeys. • Develop behavioural segmentation and targeting approaches to improve relevance and engagement. • Support the development of personalised and automated email products. • Help connect audience insight and user behaviour with CRM activity. • Monitor and analyse email performance, identifying trends, opportunities and optimisation priorities. • Develop reporting and insight loops that help improve engagement, traffic and retention. • Run structured experimentation across subject lines, content structures, journeys and send logic. • Work with editorial, commercial and audience teams to identify high-performing content opportunities. • Actively experiment with AI tools and workflows to improve productivity, insight generation, analysis, optimisation and automation. • Explore practical ways AI can support CRM workflows, reporting, personalisation and audience engagement. • Contribute to the future direction of Mumsnet’s engagement strategy. • Help rethink how email products should evolve alongside changing audience behaviours, recommendation systems and platform dynamics. • Support experimentation around new formats, journeys and engagement approaches.

🎯 Requirements

• Learns quickly and enjoys solving problems • Is highly curious about audience behaviour and engagement • Is comfortable with data and performance analysis • Can think strategically as well as execute operationally • Enjoys experimentation and iteration • Is highly organised and operationally reliable • Is comfortable working with AI tools and exploring new workflows • Is excited by the opportunity to help shape a major platform’s next phase of engagement growth • Hands-on experience working with ESPs, CRM systems, automation platforms and behavioural segmentation is important for this role

🏖️ Benefits

• Salary: £35,000 - £40,000 • Hybrid working — 2 days in the London office (Wednesday & Thursday) • 10 Weeks Work from Anywhere • ChatGPT Pro Account for AI learning • Real autonomy and ownership from day one • Buy More Holiday Scheme — Sometimes 25 days just isn't enough • Cycle2Work Scheme* • Employee Assistance Programme • Mumsnet Workplace Pension Scheme • Electric Vehicle Scheme* • Leisure & Retail Perks via Perkbox • BUPA Private Medical or Dental Cover* • Enhanced Parental Leave • Monthly Team Social Events • Annual Team Bonus Opportunities