Senior Segment Marketing Manager, AI

October 7

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MURAL

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Artificial Intelligence • Enterprise • Productivity

MURAL is a secure, AI-powered visual work platform designed to enhance collaboration across teams and enterprises. It integrates with Microsoft 365 to offer an improved user experience, fostering innovation and teamwork through interactive whiteboards, mind maps, and a variety of templates. MURAL helps organizations break down silos, empower productivity, and enhance communication by creating a visual space for teams to connect, innovate, and solve problems efficiently.

501 - 1000 employees

🤖 Artificial Intelligence

🏢 Enterprise

⚡ Productivity

📋 Description

• Own messaging and positioning: with a deep understanding of the Core and Admin segment, create differentiated messaging and positioning that speaks to the needs and challenges of these users and decision makers. • Understand the competitive landscape: Have a clear understanding of competitor offerings to best position Mural and its feature set in the market and translate into pricing and packaging strategy as well as influence future roadmap. • Nail product-market fit: surface customer insights, competitive intel, feedback, and trends to define pricing and packaging, target personas, and go-to-market strategy • Lead product launches: Define messaging, assets, and launch strategy for new features to ensure GTM readiness and help drive lead and user growth • Create high-impact content: Develop scalable, audience-specific materials tailored to business decision-makers and users. • Own customer comms: Craft and manage customer communications (emails, release notes, in-product updates) that showcase new features and boost engagement. • Enable sales & success: Provide GTM teams with customer-facing assets, and internal guides to position features effectively and accelerate deals. • Collaborate cross-functionally: Partner with product, creative, growth, GTM, and enablement teams to set launch goals and deliver successful outcomes. • Track and analyze product usage, engagement, and lifecycle health for the segment to identify opportunities for deeper value realization.

🎯 Requirements

• SaaS experience is required • 7+ years in product marketing, with proven experience building integrated campaigns for technical audiences. • Experience marketing to R&D teams; ability to understand their workflows, tools, and priorities. • Strong research skills—comfortable conducting both quantitative and qualitative analysis to inform strategy. • Exceptional project and stakeholder management skills, able to lead cross-functional initiatives end-to-end. • Excellent communicator and storyteller and content creator, able to translate complex ideas into clear, compelling narratives. • Comfortable experimenting with new approaches, including the use of AI tools to improve efficiency and insight generation.

🏖️ Benefits

• Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience.