Senior Brand Marketing Manager

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My Money Matters

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

💳 Fintech

📚 Education

☁️ SaaS

Fintech • Education • SaaS

My Money Matters is an online platform delivering tailored financial education, guidance and support to help individuals and employers improve financial wellbeing. The service offers tools and resources covering pensions (including AVCs), budgeting, insurance, tax-year planning and broader personal finance topics, packaged as a demo-able SaaS solution for employers and their employees. It provides a knowledge hub, case studies, employee/employer FAQs and wellbeing tools aimed at reducing financial anxiety and enabling better long-term planning.

📋 Description

• You own the B2C journey end-to-end. Every touchpoint, every channel, every result. • Brand building: You'll develop campaigns with a strong creative idea at their core, turning a real customer insight into something compelling, and executing it across the marketing mix. • Email marketing: Right now, email is our primary conversion channel and you'll own it completely - planning, writing and building campaigns that move people to act. • Channel development: Beyond email, you'll use a test-and-learn approach to build out new channels, finding creative, effective ways to reach and engage our members wherever they are. • You'll also become the resident expert on our products and audience, and report back into the business on what's resonating. • Writing and building next week’s email campaigns, across a variety of subjects. • Testing a new channel, working cross-functionally to bring a campaign idea to life and tracking results. • Brainstorming and planning an upcoming brand campaign, finding the human truth that makes it stick. • Presenting last month's B2C numbers to the SLT and explaining what you are changing as a result.

🎯 Requirements

• At least 4 years experience in marketing, with demonstrable experience of owning and executing campaigns from end-to-end. • An outstanding writer: You can craft compelling messaging whether short or long form. • Brand-led: You have a strong design eye and a good instinct for quality messaging and customer experience. • Generalist tendencies: Comfortable across the full marketing mix rather than specialising in a single channel. Copy, creative, CRM, data, channel experimentation. • Builder mentality: You enjoy creating from scratch and get energised by a blank slate. • High agency: A self-starter who thrives in fast-paced environments. When you see a problem, you fix it, never waiting for a brief, meeting, or permission. • Autonomous: You self-direct well, manage multiple campaigns and stakeholders independently, and do not need hand-holding to stay productive. • Collaborative: A natural influencer who works across departments without direct authority. You keep people in the loop, flag things early, and make the people around you better. • Numerate: You use data to drive your decisions, able to interpret data and explain your results, with a test-and-learn mindset. • AI-augmented: You use AI to think sharper and automate boring tasks, not to outsource your thinking. • A background in fintech or financial services is a nice to have.

🏖️ Benefits

• Fully remote working, with the flexibility to work from where you perform best. • 25 days' annual leave, increasing with tenure, plus the option to purchase up to 5 additional days. • Your birthday off. • Collaborative team bonus for non-commission roles. • Pension with salary sacrifice contributions, AVC options, and pension contributions on bonus earnings. • Salary sacrifice schemes through Perkbox - car leasing, gym memberships, tech purchases. • Medical cashback scheme. • Enhanced parental leave.