Senior Manager, Paid Search

October 17

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Ollie

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B2C • eCommerce

Ollie is a pet food company that specializes in providing high-quality, human-grade food for dogs. Their products are made from whole, carefully sourced meats, fruits, vegetables, and grains with no artificial flavors, by-products, or harmful fillers. Designed to offer balanced and science-led nutrition, Ollie's meals are formulated by veterinarians to cater to all life stages of dogs. Their food is minimally processed and crafted in the U. S. facilities, ensuring premium quality and safety standards.

51 - 200 employees

👥 B2C

🛍️ eCommerce

📋 Description

• Serve as Ollie’s in-house Paid Search expert and leader for all paid search efforts, including Google Ads, Microsoft Ads, Youtube, PMAX, and other search platforms. • Own end-to-end strategy and execution of Paid Search campaigns, including keyword strategy, audience targeting, bidding strategies, A/B testing, landing page strategy and pacing across platforms. • Lead optimization of shopping campaigns and product feeds, ensuring accurate product data, proper categorization, and compliance with platform requirements. • Continuously evaluate and maximize the Paid Search ecosystem to push the boundaries of our acquisition strategies. • Develop and implement robust testing roadmaps to continuously improve ad performance and conversion rates. • Analyze, refine, and forecast SEM performance using media mix modeling and incrementality testing. • Provide senior leadership with performance insights, strategic recommendations, and forecasts to inform business decisions. • Manage, mentor, and develop junior team members, fostering a culture of learning and high performance. • Work cross-functionally with a wide range of partners, including Brand, Product, Technology, Operations, Customer Success, Data, and Finance. • Stay ahead of industry trends, testing new channels, ad formats, and strategies to drive growth, including ad platform changes, AI integrations, and new demand gen formats.

🎯 Requirements

• You have 6+ years of hands-on Paid Search/SEM experience, with a strong track record of performance outcomes. Experience in DTC or subscription-based acquisition is a big plus. • You’ve successfully managed high-budget campaigns with measurable ROI. • You are data-driven, highly analytical and have the ability to work across large, sometimes disparate data sets. • You have strong analytical skills and experience with tools like Google Ads, Google Analytics, SEMrush, or similar. • You have excellent communication skills, with the ability to clearly articulate strategy, performance insights, and recommendations. • You are excited about mentoring or managing junior marketing professionals. • You are a curious thinker with a strong POV and playbook, but you’re willing to test new ideas • You have a passion for Ollie’s mission and product.

🏖️ Benefits

• Competitive salary and a stake in the company • Sponsored 401k program with employer match up to 4% • Comprehensive health coverage including medical, dental and vision • Unlimited vacation policy that you're encouraged to use • Paid parental leave • 1-week paw-ternity leave for new dog parents • Free Ollie subscription • Inspiring pack members!