Marketing Research Analyst

4 days ago

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Groupon

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eCommerce • Marketplace • B2C

Groupon is a platform that connects businesses with customers by offering deals and discounts on various services and products. It aims to revolutionize the way businesses market to and engage with their audience, emphasizing innovation, technology, and performance-driven culture. Groupon promotes a work environment that values agility, merit, and direct communication, fostering a culture where employees can make impactful decisions and significantly contribute to the company's transformation.

1001 - 5000 employees

Founded 2008

🛍️ eCommerce

🏪 Marketplace

👥 B2C

📋 Description

• Be the go-to supply partner for Marketing and Market Managers—align campaign calendars with what audiences want, what merchants are ready for, and what’s happening in each market • Build and maintain SQL-powered reporting that keeps a pulse on campaign and supply health (selection depth, competitiveness, content quality, ROAS, CAC, AOV… all the greatest hits) • Dig into funnel performance and marketplace trends to uncover patterns, spot gaps, and turn “hmm interesting…” into “here’s exactly what we should do next” • Keep up with marketing trends, attribution changes, platform updates, and AI workflows—and translate them into experiments, playbooks, and better ways of working • Partner with Market Managers, Channel teams, Ops, Product, CRM, and Finance to share insights, align priorities, and bring cross-functional magic to life • Help shape quarterly and annual plans by sizing opportunities, setting KPIs, and connecting marketing investment to business outcomes • Hunt down process bottlenecks and automation opportunities—then help build the solutions that remove them

🎯 Requirements

• 3+ years in marketing analytics, growth, marketplace ops, or a similar analytical role • You speak fluent marketing metrics—CAC, CPC, ROAS, CVR, AOV, retention, selection coverage, and more • SQL is a must: you’re comfortable querying large datasets, joining tables, using window functions, and delivering clean, trustworthy data • Strong Excel/Sheets skills; visualization tools (Tableau, Looker, Data Studio) are a bonus • Familiar with analytics and tracking tools like GA/GA4, ad platforms, UTMs, MMPs, and GMP. Salesforce experience is a plus • Naturally curious, detail-oriented, and always looking for smarter, faster, more automated ways to get things done • A clear communicator who can turn deep analysis into simple stories and actionable next steps • A team player who’s just as comfortable working solo on a problem as collaborating across teams • Fluent in English (spoken and written)

🏖️ Benefits

• Health insurance • Remote work options