Digital Marketing Manager

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Nabu Casa

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

IoT • Home Automation • Privacy

Nabu Casa is the company behind Home Assistant, a smart home control platform that allows users to manage their home devices from anywhere. With a focus on privacy and data encryption, Nabu Casa offers Home Assistant Cloud, enabling remote access and control of home automation systems without storing user data in the cloud. The service is compatible with popular voice assistants like Google Assistant and Amazon Alexa, as well as Nabu Casa's own voice assistant, Assist. By providing these services, Nabu Casa supports the ongoing development of open-source projects like Home Assistant and ESPHome. The company operates without any external investors, prioritizing user needs and data privacy.

📋 Description

• Own the performance of Nabu Casa's digital channels — website, email, SEO, paid, and social — with clear targets for reach, conversion, and subscriber growth. • Plan and execute digital campaigns end-to-end, from brief through creative to post-campaign analysis, aligned with product launches and commercial priorities. • Build and improve our organic search presence through content strategy and on-site SEO, reducing reliance on paid traffic over time. • Run email marketing for Nabu Casa Cloud subscribers — lifecycle flows, release announcements, and re-engagement — and track the metrics that matter. • Own paid digital spend and ROI across channels; allocate and optimise the budget with rigor. • Report on digital performance weekly and bring a clear point of view on what to prioritise next. • Grow and engage Nabu Casa's presence in the communities where our users live — Home Assistant forums, Reddit, YouTube, and adjacent open-source and smart home spaces. • Test new growth levers — affiliate, referral, influencer — with structured experiments and documented learnings.

🎯 Requirements

• Hands-on experience running digital channels — SEO, email, paid social/search, content — with owned performance metrics, not just supporting roles. • Fluency in analytics: able to build dashboards, interpret funnel data, and distinguish signal from noise without relying on a data team. • Strong copywriting for digital contexts — you know how to write for a technically literate audience without talking down to them. • Familiarity with marketing automation and CRM tooling (e.g. Mailchimp, HubSpot, or equivalent). • High autonomy — you know what to look at next without being told. • Experience marketing a technical, developer-adjacent, or open-source product would be great. • Familiarity with the Home Assistant ecosystem or smart home space.

🏖️ Benefits

• Five weeks (twenty-five days) of paid time off. • Fourteen days of paid sick leave if your country/laws treat them as unpaid. • Six weeks of paid and six weeks of unpaid parental leave to be used in the first year after birth. • A budget for your work hardware once you start. After three years, you may keep this equipment for personal use. • An annual smart home budget to ensure you keep up-to-date with the latest smart homes offer. • An annual education budget to help you grow and stay on top of your game. • A yearly performance bonus based on company performance. • A 50% contribution to your internet connection fee at your home workspace. • One day every two weeks to work on your personal projects.