Customer Analyst

🕒 April 27

🏢🏡 London – Hybrid

💵 £50k - £60k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🧐 Analyst

🇬🇧 UK Skilled Worker Visa Sponsor

This company has sponsored UK Skilled Worker visas in the past.

Apply Now

Find Similar Remote Jobs

Receive Emails For Remote Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Naked Wines

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2008

🛍️ eCommerce

👥 B2C

🏪 Marketplace

eCommerce • B2C • Marketplace

Naked Wines is an innovative online wine retailer that connects wine lovers directly with independent winemakers. By cutting out the middleman, Naked Wines allows customers to enjoy high-quality wines at significant savings. The company supports winemakers by offering them a platform to produce exclusive wines in a free marketplace, backed by a community of members known as "Angels. " Naked Wines offers a hassle-free shopping experience without membership fees and provides its Angels exclusive access to premium wines, significant discounts, and other benefits. The company is recognized as USA TODAY's Best Wine Club and features award-winning wines from top regions like Napa Valley and Champagne.

📋 Description

• Fluidly move between **acquisition and retention initiatives**, acting as a strategic all-rounder to ensure a seamless data strategy across the entire customer lifecycle • Serve as the team's go-to expert for **acquisition analytics**, directly supporting and guiding a junior analyst as they execute initiatives for the Acquisition team • Analyse customer behaviour across the full lifecycle to uncover drivers of **acquisition, engagement, retention and lifetime value (LTV)** • Use **AI tools** natively as part of your analytical workflow - accelerating SQL, data exploration, and insight synthesis, and experimenting with where AI can augment customer analytics beyond what's standard today • Build and evolve **customer segmentations** (leveraging predictive models where applicable) to support pricing, product development and personalised marketing strategies • Support key strategic initiatives (such as retention programmes and lifecycle improvements) through **exploratory analysis, experiment design and performance evaluation** • Analyse engagement with marketing communications to improve **targeting, messaging and channel effectiveness** • Deliver insights into how customers interact with our website and apps, identifying opportunities to improve experience and conversion • Translate business questions into clear, data-driven insights and practical recommendations • Create and deliver **dashboards, reports and presentations** that work for both technical and non-technical audiences • Monitor and interpret key **customer and commercial KPIs**, spotting opportunities to improve performance across the customer journey • Support the design, execution and analysis of **A/B tests and experiments**

🎯 Requirements

• 2–3 years’ experience specifically in acquisition analytics, customer analytics, or marketing analytics, ideally within D2C or e-commerce, with strong confidence in your acquisition knowledge • Knowledge of how to use AI in your day-to-day analytical works, and a view on best practice. Comfortable with traditional ML (propensity scoring, segmentation, churn prediction) is a plus • A collaborative approach with the desire and ability to teach and share your expertise across the team, and build effective working relationships across departments • Proven experience working with large, complex datasets using SQL • Strong analytical and problem-solving skills, with the ability to identify root causes and recommend data-led solutions • Confident storytelling skills - you can clearly explain what the data is telling us and why it matters • Strong written and verbal communication skills, with the ability to tailor insights to different audiences • A results-oriented mindset and a genuine passion for using data to drive growth • An understanding of statistical methods and how they’re applied to real business problems • Good organisation and time-management skills, with the ability to meet deadlines and juggle multiple distinct projects • Experience with A/B testing or experimentation is a bonus.

🏖️ Benefits

• A competitive salary of £50-60k pa (depending on location and experience) plus annual bonus opportunity • 26 days holiday and bank holidays (you can buy or sell holiday too) • A £300 annual personal development budget - we're passionate about supporting people to follow their dreams inside or outside of Naked • £450 every year to treat yourself to some of our delicious wines...all in the name of research, of course • We want to do our bit for the community and give everyone paid leave to volunteer • We have Wellbeing Champions and access to mindfulness resources • Enhanced parental leave • We like to surprise and delight you with lovely thoughtful gifts including Naked Wine and lots more...****