Director of Performance Creative

🕒 July 30

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 16%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Nello

WebsiteLinkedInAll Job Openings

1 - 1 employees

Founded 2021

🧘 Wellness

🛍️ eCommerce

👥 B2C

Wellness • eCommerce • B2C

Nello is a direct-to-consumer wellness brand that sells science-backed powdered supplements and functional drink mixes. Their product line includes formulations such as Superglow (beauty elixir), Supercalm (stress support), Superfocus (nootropic), Superbalance (hormonal support), Supersleep (melatonin-free sleep powder), and Supergreens. Nello emphasizes PHD-scientist formulation, clinically-studied ingredients, third-party testing, subscription options, and e-commerce promotions (free shipping on subscriptions and orders $50+, sitewide and seasonal discounts).

📋 Description

• Own the creative roadmap for paid social (largely Meta, TikTok): concepts, hooks, scripts, and briefs for statics, video, and UGC. • Run a structured creative testing program — form hypotheses, ship variants quickly, read performance data, and double down on what works. • Lead our UGC & content creator content pipeline: sourcing, briefing, and directing creators and affiliates so their content performs for the brand. • Support the content strategy for organic social and TikTok Shop — what we post, what we amplify, and how organic feeds the paid engine. • Own creative reporting: a clear, shared view of what’s working, what’s fatiguing, and what we should make next.

🎯 Requirements

• 5+ years in creative strategy, growth creative, or content marketing — with at least 2 years in DTC consumer products (food & beverage or wellness a plus). • A proven record of ad creative that scaled: you can point to specific concepts you developed and the performance results behind them. • Fluent in the paid social metrics that matter — thumbstop, watch time, CTR, CPA/ROAS — and comfortable letting data overrule your taste. • Experienced managing UGC creators, influencers, or affiliate content programs end to end. • A strong writer and brief-builder who can direct editors, designers, and creators to a sharp outcome. • Native-level intuition for TikTok and Instagram — you know why something works before the comments tell you. • Scrappy and hands-on: comfortable making things yourself when speed matters, not just delegating. • Familiarity with creative analytics platforms (e.g., Motion) and TikTok Shop’s affiliate ecosystem. • Strong project management experience on platforms like ClickUp (ClickUp-specific preferred). • Experience with AI creative tooling (image/video generation, AI voiceover, avatar video

🏖️ Benefits

• We aim to pay competitively for our size, stage, and market. For this role, in addition to base salary, there is bonus, equity, & a benefits package covering medical, dental, vision, & PTO available. Plus a lifetime supply of product!