Senior Manager, Digital Marketing

November 21

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Neo4j

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SaaS • AI • Enterprise

Neo4j is a leading company that provides graph database technology, enabling organizations to connect and analyze vast amounts of data through its platform. As the creators of the Neo4j Graph Database and the Cypher query language, they offer solutions like Neo4j AuraDB and Neo4j Graph Data Science to help businesses deploy graph applications efficiently, whether self-managed or fully-managed. Their tools are designed for developers and data scientists to easily build and visualize graph-based applications, improving data relationships and insights. Neo4j supports various use cases, including fraud detection, knowledge graphs, and financial services, and is widely adopted by the developer and data science communities globally. With educational resources like GraphAcademy, they also support a large and growing global community of graph technology experts.

501 - 1000 employees

Founded 2007

☁️ SaaS

🏢 Enterprise

📋 Description

• Lead the digital marketing strategy for awareness and lead generation across priority segments and regions. • Input into the integrated marketing strategy and collaborate cross-functionally to enhance the customer journey and improve paid media performance. • Build a strong understanding of our target audience and how they behave across digital platforms, channels and activities to enable closely aligned campaigns. • Work with internal teams and external agencies on ad copy, creative, channel selection and targeting to build out impactful campaigns that deliver a great customer experience and align with the overall integrated marketing strategy. • Own the digital marketing budget globally, monitoring and reporting on performance, and allocating spend to maximize ROI. • Work with Marketing Operations to analyze results throughout the customer journey. • Monitor performance, report to the business, test and optimize all elements of the campaigns to improve KPIs. • Own the implementation and maintenance of UTMs, naming conventions, and platform taxonomies to ensure clean, structured, and analyzable datasets. • Manage multiple programs at once, demonstrating strong prioritization and project management skills to coordinate across the business and external agencies. • Input into the integrated marketing strategy and collaborate with internal teams to implement improvements across the business that drive the performance of paid media campaigns. • Build strong relationships and influence across functions and levels in the business. • Stay on top of industry developments, identify new opportunities and recommend new approaches when appropriate.

🎯 Requirements

• 7+ years experience managing digital marketing to drive awareness and lead generation within a B2B tech environment. • Proven track record of delivering impactful digital marketing campaigns that deliver results. • Expert knowledge of the set up, reporting and management of paid media platforms including Google Ads, LinkedIn, Facebook, Reddit, etc. • Hands-on experience implementing UTM structures, taxonomies, naming conventions, and tracking frameworks to maintain high-quality datasets. • Highly analytical, comfortable working with complex datasets, and skilled at translating insights into clear executive narratives and recommendations. • Broad range of experience and understanding in a variety of digital marketing skills including content marketing, social media, user experience and conversion rate optimization. • A passion for all elements of digital interactions and the ability to assess and recommend new approaches to reaching our target audiences. • An interest in tech and a passion for learning about Neo4j and our products in order to understand the customer and create high converting campaigns. • Experience collaborating across internal teams and managing external agencies. • Experience using digital marketing as part of an ABM strategy.

🏖️ Benefits

• medical, dental, and vision benefits • 401(k) • paid time off • certain leaves of absence • stock option grant