Senior Web Strategy and Analytics Manager

October 21

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Neo4j

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SaaS • AI • Enterprise

Neo4j is a leading company that provides graph database technology, enabling organizations to connect and analyze vast amounts of data through its platform. As the creators of the Neo4j Graph Database and the Cypher query language, they offer solutions like Neo4j AuraDB and Neo4j Graph Data Science to help businesses deploy graph applications efficiently, whether self-managed or fully-managed. Their tools are designed for developers and data scientists to easily build and visualize graph-based applications, improving data relationships and insights. Neo4j supports various use cases, including fraud detection, knowledge graphs, and financial services, and is widely adopted by the developer and data science communities globally. With educational resources like GraphAcademy, they also support a large and growing global community of graph technology experts.

501 - 1000 employees

Founded 2007

☁️ SaaS

🏢 Enterprise

📋 Description

• Develop and own the overarching web strategy that aligns with Neo4j’s marketing and business goals — encompassing web architecture, navigation, content structure, and UX best practices. • Ensure consistency and continuity in design, layout, and messaging across all pages and regions. • Conduct competitive analysis to identify emerging digital trends, innovative approaches, and opportunities to enhance our online presence. • Partner cross-functionally with Product Marketing, Content, Design, Operations, and Regional Marketing to align web priorities with business objectives. • Present strategy and results to stakeholders and leadership, using data to articulate rationale, performance, and recommendations. • Serve as the key liaison between digital, marketing, and product teams, balancing business needs, brand integrity, and user experience. • Leverage web analytics tools (e.g., Google Analytics, Looker, Data Studio) to monitor site performance, engagement, and conversion across key pages and funnels. • Analyze user journeys, engagement patterns, and conversion metrics to inform decision-making and continuously optimize the site. • Partner with analytics and content teams to establish KPIs for traffic, engagement, and conversion, and report on progress through regular dashboards and presentations. • Evaluate page and campaign launches using quantitative (heat maps, click maps, funnel analysis) and qualitative (feedback, session recordings) insights to improve performance over time. • Translate findings into actionable recommendations to enhance UX and business impact. • Develop and execute a test-and-learn agenda focused on improving traffic quality, engagement, and conversion rates. • Design and oversee A/B and multivariate testing initiatives — from hypothesis to experiment design, execution, and insights. • Lead end-to-end management of web-related projects and initiatives — from intake and planning to execution and launch. • Oversee project pipelines, ensuring all stakeholders provide necessary inputs, assets, and approvals. • Champion operational excellence within the digital team by optimizing workflows and standardizing processes.

🎯 Requirements

• 7+ years of experience in web, digital marketing, or product management, ideally within a B2B or SaaS environment. • Proven ability to develop strategy and lead cross-functional alignment for complex digital ecosystems. • Deep understanding of web analytics and performance optimization; fluent in GA4, tag management, dashboards, and conversion tracking. • Strong familiarity with A/B testing tools (e.g., Optimizely, Google Optimize, VWO) and SEO/SEM principles. • Excellent communicator with the ability to translate data and strategy into clear, persuasive narratives. • Highly organized project manager experienced in agile workflows and tools like Asana or Jira. • Passionate about staying current with digital, UX, and web technology trends. • Entrepreneurial mindset with a bias for action, capable of managing multiple priorities in a fast-paced environment.

🏖️ Benefits

• medical, dental, and vision benefits • 401(k) • paid time off • certain leaves of absence