Senior Brand Manager

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September 25

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NEOWIZ

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Gaming

NEOWIZ is a company primarily involved in the development and publishing of video games across various platforms including PC, mobile, and console. NEOWIZ offers a diverse range of games, such as high-end 2D graphic JRPGs, action games set in unique historical settings, and casual healing games focused on themes like cats. The company also engages in developing and supporting new and existing game projects, providing updates and new releases, such as "Lies of P" and other noted titles.

1001 - 5000 employees

Founded 1997

🎮 Gaming

📋 Description

• Serve as the vision holder for the product, ensuring the brand aligns with core values, target audience, and market positioning. • Act as the expert of the Chinese gaming market and fan communities, leveraging insights to inform strategy, communication, and creative execution. • Develop and own the go-to-market and marketing plans, covering all aspects of the campaign life-cycle from concept to completion. • Lead creation of announcement strategies, media plans, and PR initiatives to maximize impact pre-launch, during launch, and post-launch. • Define and manage the campaign narrative, ensuring consistent messaging across all touch-points. • Oversee execution of key promotions mix, including digital and physical marketing strategies, in collaboration with agencies and internal partners. • Manage key customer touch-points such as websites, owned media destinations, and other digital platforms. • Lead digital marketing and social media engagement on China-specific platforms. • Collaborate with development studios as the primary marketing point of contact and align brand and game objectives from project initiation onward. • Own marketing budget responsibility for assigned titles and market, ensuring financial success and profitability goals. • Oversee creation of key marketing assets including key art, trailers, and promotional materials with creative and design agencies. • Lead first-party marketing partnership initiatives with PlayStation, Xbox, and Steam. • Discover and understand player behavior, market trends, and competitive landscapes to refine strategies. • Build relationships with influencers/KOLs, media outlets, and promotional partners to extend brand visibility in China. • Plan and execute marketing event strategies including logistics, creative activations, and on-site execution with agencies. • Drive endemic and non-endemic partnership marketing and oversee merchandise and promotional item creation. • Partner with internal teams and external agencies to ensure seamless alignment and execution of all brand and marketing initiatives.

🎯 Requirements

• Bachelor’s degree in marketing, business, communications, or a related field (or equivalent work experience). • 5 to 8 years of experience in brand management, marketing, or related roles in the video game or entertainment industry. • Proven success in developing and managing go-to-market plans, paid media, and digital marketing campaigns. • Strong understanding of brand strategy, positioning, communication, and creative asset development. • Demonstrated ability to manage marketing budget and ensure financial success for major projects. • Experience managing websites, owned media destinations, and digital advertising platforms. • Exceptional leadership and project management skills for complex, cross-functional campaigns. • Passion for video games and deep understanding of gaming culture, audience behavior, and industry trends. • Preferred: Experience with China-specific platforms (WeChat, Weibo, Bilibili, Douyin, TapTap) and familiarity with NPPA regulations. • Preferred: Experience with first-party marketing partnerships (PlayStation, Xbox, Steam) and hardware marketing collaborations. • Preferred: Proficiency in digital marketing tools, analytics platforms, and campaign tracking systems. • Preferred: Knowledge of creative production workflows and tools used in marketing asset creation. • Preferred: Experience managing merchandise and promotional item creation to support marketing campaigns.

🏖️ Benefits

• A fully remote position with flexible work hours for global collaboration. • Competitive salary and comprehensive benefits package. • Full statutory benefits and protections via Employer of Record (EOR) arrangement. • Opportunities to work on a diverse portfolio of innovative and narrative-rich games. • Dynamic, supportive, transparent, and collaborative work environment. • Career development opportunities and access to industry-leading tools and training. • Submitted documents can be returned within 14 days upon request after hiring decision. • Veterans will be given preferential treatment in accordance with applicable laws.