Senior Product Designer, GenAI Ad Formats

🕒 June 27

🏄 California – Remote

🏄 California – Remote

💵 $350k - $520k / year

⏰ Full Time

🟠 Senior

🎨 Product Designer (UI/UX)

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Netflix

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1997

📱 Media

👥 B2C

Media • B2C

Netflix is a global streaming entertainment company and content producer whose stated mission is "to entertain the world. " It operates a consumer-facing subscription platform offering on-demand TV shows, films, and original programming, and also runs a public careers site emphasizing culture, inclusion, and hiring accommodations. The provided text highlights Netflix’s focus on recruiting talent worldwide, its work-life and culture pages, and its public-facing employer materials.

📋 Description

• Lead the design and execution of Netflix's ads consumer experiences across a variety of surfaces, using AI tools to accelerate exploration, prototyping, and iteration. • Build and contribute to GenAI-powered pipelines that scale creative fulfillment and personalization across all ad formats, partnering with engineering and data science to move from one-off executions to intelligent, repeatable systems that serve members and advertisers at Netflix scale. • Identify, research, and drive the future of our ads experiences strategy, leveraging AI-powered insights and experimentation to inform decisions. • Design and enable an industry-leading advertising privacy and regulatory experience for Netflix members. • Establish principles that ensure a best-in-class advertising experience across multiple content types, with a forward-looking perspective on how AI is reshaping the ads landscape. • Craft design briefs that provide business, design, and engineering clarity for critical initiatives. • Collaborate with engineers, product managers, content designers, data scientists, and business teams to develop and innovate on the future of ads, using AI as a core part of the design toolkit. • Prototype and validate new AI-driven ad experiences, including personalized formats, intelligent ad placement, and adaptive creative.

🎯 Requirements

• 8+ years as a Product Designer (or equivalent experience) in the consumer product space, leading high-impact initiatives from concept to execution. • A rich portfolio that showcases proven experience at the intersection of advertising, TV, and/or streaming, with case studies that demonstrate expertise and leadership at this intersection. • Demonstrated fluency with AI-native design practices, including the use of generative AI tools, AI-assisted prototyping, and data-informed design workflows. • Experience working on privacy and regulatory experiences. • A passionate energy for great design and a genuine curiosity about how AI is evolving the craft. • Strong understanding of advertising best practices and industry trends for ads on TV and web, including emerging AI-driven ad formats and personalization. • Work that highlights the balance between empathy for users and understanding advertiser needs. • Deep understanding of advertising across all media types and knowledge of best practices on digital products. • Experience constructing high-fidelity prototypes of consumer experiences that leverage video, motion, and increasingly, AI-generated content. • Excellent communication skills that excite stakeholders and articulate a vision. • Highly organized with meticulous attention to detail, including writing documentation to support your design decisions. • Experience in video production and editing tools. • Experience in web advertising and/or marketing design. • Experience in live TV broadcasting and/or TV advertising. • Experience working directly with advertisers to deliver their vision. • Experience designing and delivering digital ad formats, including AI-personalized or dynamic ad units. • Experience in the creation and fulfillment of digital and/or video advertising campaigns. • Familiarity with how machine learning and AI systems influence ad targeting, delivery, and measurement, and how that shapes the design of consumer-facing experiences. • Mastery of Adobe Creative Suite, video motion graphics, and video editing tools (such as After Effects and Final Cut Pro).

🏖️ Benefits

• Health Plans • Mental Health support • 401(k) Retirement Plan with employer match • Stock Option Program • Disability Programs • Health Savings and Flexible Spending Accounts • Family-forming benefits • Life and Serious Injury Benefits • Paid leave of absence programs • Flexible time off