Growth Marketing Manager

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October 24

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Nexo

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Crypto • Fintech • Finance

Nexo is a platform offering various services for managing and investing in cryptocurrencies, operational since 2018. With over $7 billion in assets under management, Nexo provides tools for building and growing a crypto portfolio, offering services like trading, credit lines, and earning interest on digital assets. Designed for forward-thinking investors, Nexo combines traditional finance offerings with blockchain technology to drive crypto wealth generation. The platform supports a wide range of cryptocurrencies and offers financial products such as flexible and fixed-term savings, a credit line, and a card for crypto-backed debit and credit spending. Nexo ensures compliance with applicable regulatory frameworks and is focused on delivering reliable customer support available 24/7 for users worldwide.

501 - 1000 employees

Founded 2018

₿ Crypto

💳 Fintech

💸 Finance

💰 Debt Financing on 2020-04

📋 Description

• Act as the strategic link between local market needs and central Paid, Partnerships, Creative, Web/SEO, Lifecycle, Analytics, and Product teams. • Maintain a live overview of Brazil’s crypto and finance landscape — including publishers, influencer ecosystems, affiliates, events, and regional ad platforms. • Develop personas, targeting strategies, and localized messaging that resonate with Brazil’s high-net-worth individuals. • Audit key customer touchpoints (landing pages, onboarding flows, help center, FAQs) and collaborate with central teams to prioritize improvements and localization. • Translate findings into clear, actionable briefs and test hypotheses to improve funnel performance and growth efficiency. • Adapt product names, value propositions, and messaging to Brazilian Portuguese, ensuring that all communications feel native and culturally relevant. • Track brand mentions, community sentiment, and potential risks, proposing timely responses or mitigations.

🎯 Requirements

• 7-12+ years in senior growth or marketing roles, with deep knowledge of the Brazilian market. • Proven experience shaping positioning, messaging, and channel strategy. • Hands-on crypto user with strong understanding of local crypto culture, media, and terminology. • Exceptional writing and communication skills in Portuguese and English. • Analytical mindset - skilled in turning complex data into actionable insights; experience with GA4, MMPs, and competitive intelligence tools. • Strong stakeholder management - able to align global and local priorities effectively. • Bias for action, structured thinking, and high editorial standards. • Experience in fintech or crypto scale-ups, with an existing network of relevant partners, publishers, and creators. • Ability to help build and mentor small local teams once traction is proven.

🏖️ Benefits

• Competitive compensation with performance bonus. • Hybrid work. • Dedicated learning budget. • Comprehensive health & wellness perks. • Regular team events.