Marketing Operations Specialist

November 8

🤠 Texas – Remote

Although this job is listed in Texas, this company may be open to hiring remote in other states.

💵 $50k - $70k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

⚙️ Marketing Operations

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NexTec Group

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SaaS • Enterprise • B2B

NexTec Group is a leading provider of ERP and BI software solutions, helping businesses select, implement, and optimize these systems to transform their operations. The company specializes in providing tailored software solutions for various industries such as manufacturing, construction, distribution, food and beverage, and more. It offers a wide range of services including accounting and finance management, cloud ERP and computing, project accounting, compliance and governance, and much more. With a strong focus on integrating technology to drive growth, NexTec Group connects all departments, processes, and data into a single solution for increased visibility and efficiency. The company boasts one of the largest Acumatica and Sage X3 teams in North America, offering expert consulting services to meet industry-specific challenges with specialized functionality.

51 - 200 employees

☁️ SaaS

🏢 Enterprise

🤝 B2B

📋 Description

• Accept and process leads across a variety of sources. • Conduct regular audits of the database to ensure data cleanliness. • Maintain and update customer databases, ensuring data accuracy and compliance with data privacy regulations. • Participate in the paid advertising implementation process, including digital marketing efforts with Google AdWords, LinkedIn Campaign Manager, and other paid media avenues. • Implement end-to-end digital marketing tactics, including email marketing, social media campaigns, and website updates. • Analyze and report on email campaign performance, providing insights and recommendations for optimization. • Implement A/B testing to continuously improve email marketing metrics such as open rates, click-through rates, and conversion rates. • Monitor industry trends and best practices in digital and email marketing, incorporating them into ongoing strategies. • Report on the performance of digital marketing campaigns, website traffic, and social media engagement to measure success and identify areas of improvement. • Participate, along with the whole Marketing Team, in new marketing activities and campaigns.

🎯 Requirements

• Bachelor’s Degree in Marketing, Business, Communications, or relevant field experience. • A minimum of two years of marketing experience. • A minimum of two years of experience using HubSpot. • Multi-channel Digital Marketing campaign design. • Knowledge of website best practices and familiarity with WordPress or comparable CMS. • Microsoft Office experience (Word, Excel, PowerPoint). • Web page production experience required (HTML, CSS, WordPress, CMS). • Excellent command of written English with copy accuracy. • Paid advertising experience. • Email marketing experience. • Strong communication skills. • Attention to detail is a must. • Must be well-organized and self-motivated. • The ability to work effectively within a team. • Good analytical skills. • Proficiency to learn new tools. • Nice to Have: HubSpot Marketing Software Certification. • Experience creating and writing email sequences. • Thorough knowledge of social media (LinkedIn, Twitter, Facebook). • Blogging and social media writing and management. • Familiarity with CRMs (Acumatica Cloud ERP preferred). • Google Analytics, Google Ads, and/or Bing Ads knowledge.