Manager, Demand Generation – B2B

🕒 July 10

🇺🇸 United States – Remote

💵 $78.2k - $130.4k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Nielsen

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1923

📱 Media

📣 Marketing

💰 Post-IPO Debt on 2023-02

Media • Data Analytics • Marketing

Nielsen is a global measurement and data analytics company that provides audience measurement and media metrics solutions across various platforms. They offer cross-media measurement services spanning TV, digital, streaming, and audio for more precise media planning and marketing optimization. Nielsen's flagship product, Nielsen ONE, integrates these services to deliver a comprehensive view of audience habits and preferences. Additionally, they offer insights and tools for understanding consumer behavior and optimizing marketing strategies, backed by a robust data infrastructure including big data and panel methodologies. Nielsen also champions diversity and inclusion, emphasizing a culture supported by a diverse workforce and numerous business resource groups.

📋 Description

• Play a critical role in scaling Nielsen’s revenue and market share across our core growth intelligence portfolios, including Nielsen ONE and Ad Intel. • Architect account-based marketing (ABM) strategies and multi-channel marketing campaigns to capture market intent and position Nielsen as the world’s premier media intelligence leader. • Operationalize a strict explicit and implicit dual-axis behavioral lead scoring framework to systematically evaluate engagement thresholds, intent signals, and demographic qualifiers. • Construct, track, and maintain performance dashboards inside Salesforce and marketing automation environments to carefully audit Cost Per MQL, MQL-to-SQL Conversion Velocity, and overall pipeline attribution. • Champion data hygiene, pipeline integrity, and form validation processes to maximize database quality and minimize data latency across the MarTech architecture. • Act as the authoritative day-to-day leader and operational manager for paid media and creative agency partners, steering programmatic briefs, campaign deliverables, and fiscal performance reviews.

🎯 Requirements

• 6–10 years of professional experience in enterprise B2B demand generation, growth marketing, or performance marketing within software-as-a-service (SaaS), data analytics, media intelligence, or corporate technology industries. • Proficient, hands-on experience deploying, governing, and scaling account-targeted plays using premier Account-Based Marketing systems (specifically Demandbase or Marketo/HubSpot enterprise suites). • Advanced analytical mindset with deep experience interpreting complex cross-channel attribution metrics, building performance tables, and managing Salesforce (CRM) environments. • Structured, data-backed approach to multi-channel execution, including experience piloting search bidding logic (Target CPA), keyword portfolio expansion, text/creative A/B testing, and native platform pixel architectures. • Exceptional ability to operate collaboratively across complex matrix environments, establishing operational buy-in with sales units, Revenue Operations, creative teams, and product lines. • Professional-level expertise in Google Workspace environments. • Direct technical fluency with LinkedIn Campaign Manager, Google Ads/Bing platforms, programmatic delivery ecosystems, and enterprise CRM infrastructures. • Active working competency with AI platforms (e.g., Gemini, Claude, ChatGPT) to optimize workflow velocity, data summary operations, and initial copy development. • Native-level written and verbal English skills, with a proven ability to confidently present business analytics to executive leadership and establish strict documentation guardrails.

🏖️ Benefits

• Comprehensive health and wellness plans • 401(k) with a Nielsen company match • Generous paid time off • Additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility