Nielsen
Media • Data Analytics • Marketing
Nielsen is a global measurement and data analytics company that provides audience measurement and media metrics solutions across various platforms. They offer cross-media measurement services spanning TV, digital, streaming, and audio for more precise media planning and marketing optimization. Nielsen's flagship product, Nielsen ONE, integrates these services to deliver a comprehensive view of audience habits and preferences. Additionally, they offer insights and tools for understanding consumer behavior and optimizing marketing strategies, backed by a robust data infrastructure including big data and panel methodologies. Nielsen also champions diversity and inclusion, emphasizing a culture supported by a diverse workforce and numerous business resource groups.
10,000+ employees
Founded 1923
📱 Media
đź’° Post-IPO Debt on 2023-02
Senior Customer Intelligence Analyst
Job not on LinkedIn
November 21
Nielsen
Media • Data Analytics • Marketing
Nielsen is a global measurement and data analytics company that provides audience measurement and media metrics solutions across various platforms. They offer cross-media measurement services spanning TV, digital, streaming, and audio for more precise media planning and marketing optimization. Nielsen's flagship product, Nielsen ONE, integrates these services to deliver a comprehensive view of audience habits and preferences. Additionally, they offer insights and tools for understanding consumer behavior and optimizing marketing strategies, backed by a robust data infrastructure including big data and panel methodologies. Nielsen also champions diversity and inclusion, emphasizing a culture supported by a diverse workforce and numerous business resource groups.
10,000+ employees
Founded 1923
📱 Media
đź’° Post-IPO Debt on 2023-02
đź“‹ Description
• Relationship Management: Build trust-based relationships with clients, Sales, Research, and Operations, acting as a key partner to grow the business through Campaign Analytics (CA) solutions. • Business Objectives: Translate broad business needs into specific, measurable research questions that can be solved by Nielsen solutions. • Research & Analysis: Independently design, execute, and present detailed research analyses, primarily focused on test vs. control methodology to determine the lift driven by measured campaigns. • Client Delivery: Use in-depth Product knowledge to independently support clients in designing and executing studies. Analytically consult with clients on the results, ensuring insights and action-oriented solutions are delivered. • Quality Assurance: Perform rigorous QA checks on test setup, data quality, and presentation materials to ensure best practices are strictly followed. • Collaboration & Problem Solving: Collaborate with cross-functional teams to investigate issues, find the root cause, and proactively resolve them with appropriate parties. • Project Management: Maintain accurate records of study timelines, milestones, and presentation dates, keeping all relevant internal and external stakeholders updated.
🎯 Requirements
• 3 - 5 years experience in analytics and/or media or marketing planning • Bachelor's Degree, Masters Degree is a plus • Excellent critical thinking ability and a desire to seek solutions for novel situations • Stats background is a strong plus • Excellent verbal, written, and presentation skills; ability to grasp new concepts easily and present them simply • Advanced level of English (written and verbal) is required • Technical proficiency in Office/Google Suite of software solutions • A self-motivated, curious learner with the ability to work collaboratively, manage multiple projects at once, and quickly adapt to new challenges • Strong Plus: Media and advertising industry knowledge, past experience in digital media buying/planning and marketing analytics, and experience with Syndicated data sets (Nielsen IQ and/or IRI)
🏖️ Benefits
• Flexible work arrangements
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