Product Marketing Lead

Job not on LinkedIn

September 30

🌽 Illinois – Remote

Although this job is listed in Illinois, this company may be open to hiring remote in other states.

💵 $100k - $160k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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NinjaHoldings

WebsiteLinkedInAll Job Openings

Finance • Fintech • B2C

NinjaHoldings is a pioneering company offering transformative and innovative financial solutions, focusing on digital lending and financial services for underserved Americans. As original entrepreneurs and data scientists, they have developed digital money platforms to empower individuals often overlooked by traditional banks. Through their brands like CreditNinja and NinjaCard, they provide a comprehensive suite of digital banking and lending products, with incentives and rewards that help guide customers towards financial improvement. Additionally, their NinjaEdge brand offers B2B solutions for companies, enhancing customer understanding via bespoke underwriting, fraud detection, and analytics services.

51 - 200 employees

Founded 2017

💸 Finance

💳 Fintech

👥 B2C

📋 Description

• Act as the lead marketer for card and monetization products, defining product positioning, messaging, and go-to-market strategies • Drive campaigns that increase direct deposit enrollment, card activation, transaction volume, and marketplace engagement • Manage full marketing lifecycle from product development and launch to growth and expansion • Design and execute multi-channel digital campaigns across paid acquisition, email, push, and in-app messaging • Own key marketing metrics including CAC, LTV, conversion rates, and engagement KPIs • Use qualitative and quantitative data to optimize positioning, messaging, and marketing strategies • Influence product roadmaps by synthesizing market, customer, and competitive insights with audience segmentation and opportunity sizing • Partner with Product, Engineering, Data Science, design, and content teams to align strategy and leverage customer insights • Ensure marketing campaigns meet financial services regulatory requirements • Act as voice of the customer, synthesizing market research and feedback to drive product-market fit

🎯 Requirements

• 7+ years of experience in Marketing Strategy and/or Product Marketing, preferably with a B2C company • Proven experience as a strategic marketing leader driving go-to-market strategies and product adoption in financial services or fintech • Ability to build strategy and roadmap of projects based on data analysis, market research, and customer insights • Strong ability to synthesize market, customer, and competitive insights to build compelling positioning and messaging • Strategic mindset with ability to think long-term while executing complex initiatives • Strong analytical skills with experience using data to optimize campaigns, run experiments, and measure ROI • Exceptional storytelling and communication skills, able to simplify complex financial concepts • Understanding of financial services regulations and compliance requirements • Self-motivated and able to work independently and build cross-functional partnerships • Customer-focused with understanding of diverse financial needs • Adaptable and comfortable in a fast-paced fintech environment • Experience marketing to underbanked or underserved customer segments (plus) • Background in fintech, card products, banking, or payments verticals (plus) • Experience with customer lifecycle marketing programs and monetization strategies (plus) • Proof of legal authorization to work in the U.S. without current or future visa sponsorship

🏖️ Benefits

• Competitive salary and benefits package • Flexible, remote work • Fun, fast-paced work environment • Dynamic start-up culture • Ability to make an immediate impact in a growth stage company • Convenient downtown Chicago office located in the heart of the city • Equal opportunity employer • Applicants must be legally authorized to work in the U.S. without the need for current or future visa sponsorship.