Director of Web Marketing – Retention

🕒 October 16

🏄 California – Remote

🏄 California – Remote

💵 $165k - $188k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 1%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Nordic Naturals

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1995

🏥 Healthcare

🍽️ Food & Beverage

🏭 Manufacturing

Healthcare • Food & Beverage • Manufacturing

Nordic Naturals is a consumer health company that develops, manufactures, and sells omega-3 fish and algae oil supplements, vitamins, minerals, probiotics, and gummy formulations for people and pets. Founded in 1995, the brand emphasizes purity, freshness, potency, and evidence-informed formulations, sells direct-to-consumer through e-commerce subscriptions and retail channels, and offers professional and veterinary product lines.

📋 Description

• Develop and execute the overall web marketing strategy aligned with business and brand goals • Own the web role in the consumer journey from awareness to advocacy • Partner with Performance Marketing, Brand Marketing, Creative, IT, agencies, and other internal and external partners on cohesive campaigns and messaging • Optimize plans and performance based on agreed-upon KPIs • Oversee web content strategy, including landing pages, PDPs, campaign hubs, and educational content • Optimize site merchandising, messaging, and CTAs to drive conversion • Build and expand content aligned with brand guidelines • Improve consumer loyalty and lifetime value; report monthly KPIs including subscriber rate, churn, basket size, trial, average order, and sales growth • Partner with IT on technology-stack needs and help determine appropriate systems • Partner with the corporate PMO team to manage web projects and report progress to executive leadership • Partner with Brand to optimize performance on key product lines and SKUs • Set the five-year vision for the DTC ecosystem, including web, loyalty, retention, and lifestyle-brand initiatives • Stay current on trends and innovations in direct-to-consumer web sales and continually learn adjacent techniques to improve cross-department collaboration

🎯 Requirements

• 8+ years of marketing, strategy, consulting, e-commerce, and/or business development experience with a strong foundation in business, strategy, digital marketing, and consumer data • 3+ years of direct leadership experience • Deep understanding of UX best practices, web content strategy, & digital merchandising • Strong knowledge of SEO principles & web analytics tools • Experience with relevant marketing technology and channels, with a heavy focus on digital email, website, search, mobile app, and affiliate • Experience with direct-to-consumer platforms required • Intellectual curiosity and rigorous analytical experience; ability to use data to build a business case and e-commerce marketing plan • Experience developing marketing strategy in a subscription business • Experience with Google Ads and social media marketing platforms • Experience with Klaviyo, Shopify, etc.

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